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Maybe Green Flash has Key to “Super Local” Mystery

In a post last week about a new “super local” tavern opening in Hillcrest, I openly wondered what the term “super local” means. The next day, I received word about a new line of beers being released by Mira Mesa-based Green Flash Brewing Company that, in my mind, just might qualify as being “super local.”

Starting this summer, Green Flash will release its San Diego beer series, an evolving line of brews named after regions throughout the city. The first three beers in the series include 30th Street Pale Ale, Park West Porter and East Village Pilsner. Naming beers after sections of America’s Finest City isn’t a new practice. Coronado Brewing Company’s been offering its Orange Avenue Wit for years, Stone Brewing Company put out a quaffable collaborative ode to State Route 78 back in 2011, and most of Santee-based Manzanita Brewing Company’s beers are named after something having to do with the municipality they call home.

But there’s more to Green Flash’s San Diego series than monikers. It’s actually step one in the company’s Brewing It Forward initiative, a charitable program built to benefit grassroots humanitarian organizations. On June 26, Green Flash will hold a kick-off event for Brewing It Forward where the San Diego series beers will debut, and a portion of proceeds from sales of all three will be donated to local charities. The majority of the charities Green Flash funnels funds to will be associated with underrepresented, redeveloping communities as well as neighborhoods with high craft beer presence. Many of these places are one and the same, with North Park, Park West, and The East Village—the communities called out by the beers, images of which will appear on the labels of each brew—serving as prime examples.

The San Diego series beers, all of which have actually been around for years, but have been renamed (30th Street Pale Ale hasn’t changed, but East Village Pilsner was called Fizzy Yellow Beer and Park West Porter was Traditional Porter) will only be distributed in San Diego. Five dollars from each case of the beers sold will be distributed to Green Flash’s list of charities, which will be selected based on individual community development projects. As projects are completed, Green Flash will select new organizations and projects to fund and shift doling of donations appropriately.

On the day of the debut event, shuttles will be offered to residents in the three neighborhoods called out by the San Diego series. I have to say, that does sound pretty “super local.” Green Flash is located at 6550 Mira Mesa Boulevard.

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In a post last week about a new “super local” tavern opening in Hillcrest, I openly wondered what the term “super local” means. The next day, I received word about a new line of beers being released by Mira Mesa-based Green Flash Brewing Company that, in my mind, just might qualify as being “super local.”

Starting this summer, Green Flash will release its San Diego beer series, an evolving line of brews named after regions throughout the city. The first three beers in the series include 30th Street Pale Ale, Park West Porter and East Village Pilsner. Naming beers after sections of America’s Finest City isn’t a new practice. Coronado Brewing Company’s been offering its Orange Avenue Wit for years, Stone Brewing Company put out a quaffable collaborative ode to State Route 78 back in 2011, and most of Santee-based Manzanita Brewing Company’s beers are named after something having to do with the municipality they call home.

But there’s more to Green Flash’s San Diego series than monikers. It’s actually step one in the company’s Brewing It Forward initiative, a charitable program built to benefit grassroots humanitarian organizations. On June 26, Green Flash will hold a kick-off event for Brewing It Forward where the San Diego series beers will debut, and a portion of proceeds from sales of all three will be donated to local charities. The majority of the charities Green Flash funnels funds to will be associated with underrepresented, redeveloping communities as well as neighborhoods with high craft beer presence. Many of these places are one and the same, with North Park, Park West, and The East Village—the communities called out by the beers, images of which will appear on the labels of each brew—serving as prime examples.

The San Diego series beers, all of which have actually been around for years, but have been renamed (30th Street Pale Ale hasn’t changed, but East Village Pilsner was called Fizzy Yellow Beer and Park West Porter was Traditional Porter) will only be distributed in San Diego. Five dollars from each case of the beers sold will be distributed to Green Flash’s list of charities, which will be selected based on individual community development projects. As projects are completed, Green Flash will select new organizations and projects to fund and shift doling of donations appropriately.

On the day of the debut event, shuttles will be offered to residents in the three neighborhoods called out by the San Diego series. I have to say, that does sound pretty “super local.” Green Flash is located at 6550 Mira Mesa Boulevard.

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Comments
1

What philanthropy! Let's do the math... At $9 a 4 pk fow West Coast that makes the pils $10 a six if your lucky. So at $40 a case GF will give up 12% of gross sales to sell more beer under the guise of local. What saints.

It's good and all but I'd be a lot happer if GF wasn't "super expensive", "super all about margin", and "super hung up on letting us all fund their move to Mira Mesa at our own expense".

June 4, 2012

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