Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Go east, Green Flash

San Diego beer-crafters buy a Lincoln, Nebraska, brewpub

An employee pours Green Flash beer
An employee pours Green Flash beer

Mira Mesa–based Green Flash Brewing announced this week it has purchased a 10,000-square-foot production brewery and restaurant in Lincoln, Nebraska, where it plans to expand its bicoastal beer brand by the end of the year.

Place

Green Flash Brewing Co.

6550 Mira Mesa Boulevard, San Diego

Last fall, Green Flash made its first expansion out of state when it launched a 250,000-barrel production brewery in Virginia Beach, Virginia, primarily to facilitate distribution of its beer brands to East Coast markets. Unlike that brewhouse, which Green Flash assembled, this one was purchased from Lincoln's Ploughshare Brewing Company, which closed in July following three years in business.

The 15-barrel brewhouse is significantly smaller than Green Flash's East Coast and West Coast production facilities, so while long-term plans include distributing fresh Green Flash beer to the region, its primary function will be to better establish the brand in the nation's flyover states.

"Frankly, we don't sell much beer in the Midwest," says Green Flash CEO Mike Hinkley. "Although we're not a really large company with tremendous resources, we have big plans…. For us, that means becoming local or at least regional in more and more places over a long period of time."

With a maximum output estimated at 10,000 barrels per year, much of the focus early on will be Nebraska itself, where no other active brewery tops 9000 barrels of annual production. That's according to Green Flash vice president of retail operations Dave Adams, who visited Lincoln to assess the property with Hinkley when it became available last month. He says locals appeared excited to have the company moving to town.

"Mike and I were walking around out there [wearing Green Flash–branded attire]," says Adams, "and people stopping us in the street, saying, 'We love Green Flash!’ They were really excited."

While he has yet to hire a chef to run the 2000-square-foot restaurant on site, Adams sees the property serving the community with elevated pub fare, made using ingredients sourced from within the large agricultural region, priced affordably to attract students of the University of Nebraska, a large presence in Lincoln.

"The school is huge around there," Adams explains, "especially the [Huskers] football team. So we're definitely going to showcase games…and sell beer to go for tailgaters."

Overseen by Green Flash brewmaster Erik Jensen in Mira Mesa, a small brewing team at the Lincoln brewpub will make and serve both Green Flash and Alpine Beer Co. recipes (Green Flash purchased the latter San Diego brand three years ago).

Most of the estimated 20 brewpub employees will be hired locally, though Adams doesn't rule out the possibility of current brewers moving to Nebraska to run production. "We always want to promote within," he says, "so I'm sure we're going to open it up to everybody internally before we search out there."

Between its production breweries on both coasts, Green Flash already distributes to 50 states. Once the Lincoln property is fully operational and packaging, it will furnish Nebraska and nearby metro areas with beer, resulting in a slight slowdown in production elsewhere.

While Green Flash laid off San Diego employees in January, following its Virginia Beach opening, Hinkley maintains the new brewery “won't impact the number of employees in San Diego or Virginia."

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Dress up with cork wedges from Aerosoles and a necklace from Pier 1

“For three months, I existed only on yoga pants and sweatpants.”
Next Article

Dead Cross cover Black Flag’s “Rise Above” in solidarity with Black Lives Matter

Jonny Tarr, Dead Cross, Electric Mud, Howard Blank’s Outsiders, Trees
An employee pours Green Flash beer
An employee pours Green Flash beer

Mira Mesa–based Green Flash Brewing announced this week it has purchased a 10,000-square-foot production brewery and restaurant in Lincoln, Nebraska, where it plans to expand its bicoastal beer brand by the end of the year.

Place

Green Flash Brewing Co.

6550 Mira Mesa Boulevard, San Diego

Last fall, Green Flash made its first expansion out of state when it launched a 250,000-barrel production brewery in Virginia Beach, Virginia, primarily to facilitate distribution of its beer brands to East Coast markets. Unlike that brewhouse, which Green Flash assembled, this one was purchased from Lincoln's Ploughshare Brewing Company, which closed in July following three years in business.

The 15-barrel brewhouse is significantly smaller than Green Flash's East Coast and West Coast production facilities, so while long-term plans include distributing fresh Green Flash beer to the region, its primary function will be to better establish the brand in the nation's flyover states.

"Frankly, we don't sell much beer in the Midwest," says Green Flash CEO Mike Hinkley. "Although we're not a really large company with tremendous resources, we have big plans…. For us, that means becoming local or at least regional in more and more places over a long period of time."

With a maximum output estimated at 10,000 barrels per year, much of the focus early on will be Nebraska itself, where no other active brewery tops 9000 barrels of annual production. That's according to Green Flash vice president of retail operations Dave Adams, who visited Lincoln to assess the property with Hinkley when it became available last month. He says locals appeared excited to have the company moving to town.

"Mike and I were walking around out there [wearing Green Flash–branded attire]," says Adams, "and people stopping us in the street, saying, 'We love Green Flash!’ They were really excited."

While he has yet to hire a chef to run the 2000-square-foot restaurant on site, Adams sees the property serving the community with elevated pub fare, made using ingredients sourced from within the large agricultural region, priced affordably to attract students of the University of Nebraska, a large presence in Lincoln.

"The school is huge around there," Adams explains, "especially the [Huskers] football team. So we're definitely going to showcase games…and sell beer to go for tailgaters."

Overseen by Green Flash brewmaster Erik Jensen in Mira Mesa, a small brewing team at the Lincoln brewpub will make and serve both Green Flash and Alpine Beer Co. recipes (Green Flash purchased the latter San Diego brand three years ago).

Most of the estimated 20 brewpub employees will be hired locally, though Adams doesn't rule out the possibility of current brewers moving to Nebraska to run production. "We always want to promote within," he says, "so I'm sure we're going to open it up to everybody internally before we search out there."

Between its production breweries on both coasts, Green Flash already distributes to 50 states. Once the Lincoln property is fully operational and packaging, it will furnish Nebraska and nearby metro areas with beer, resulting in a slight slowdown in production elsewhere.

While Green Flash laid off San Diego employees in January, following its Virginia Beach opening, Hinkley maintains the new brewery “won't impact the number of employees in San Diego or Virginia."

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Encinitas, not a neighborhood but a kingdom

Bicyclists, roundabouts, low-income-housing, Swami's, who was Yogananda, sea bluffs, condos raffled, Moonlight Beach,
Next Article

Bobbi and Mark sleep above the lions in Alpine

Lions Tigers & Bears is not a zoo
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close