Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Le Freak hits Virginia Beach

Green Flash launches its matching East Coast brewery

A new brewery for Green Flash in Virginia Beach, Virginia
A new brewery for Green Flash in Virginia Beach, Virginia

Green Flash officially opens its new brewery and tasting room in Virginia Beach, Virginia this week. San Diego's third-largest beer company celebrates its East Coast expansion with a pair of opening events the weekend of November 12 and 13, then take the brewery online the following week. "We've been through test batches, but we haven't released any beer out of here yet," says Green Flash CEO Mike Hinkley. "I am hopeful that the first brew of a beer that we sell will begin on Monday."

Both Green Flash and subsidiary brand Alpine Beer Co. already distribute to all 50 states, but moving production to a mid-Atlantic state will enable it to ship fresher beer at a lower cost. The new facility is a copy of its Mira Mesa brewery and will primarily brew the same roster of beers to distribute to states east of the Mississippi.

Visitors gather for the East Coast rendition of Green Flash's annual Treasure Chest fundraiser, on the opening day of its Virginia Beach brewery and tasting room.

It also positions Green Flash to expand overseas distribution, currently limited to Sweden and the United Kingdom. "It's going to be a lot easier for us to go to Europe from here," Hinkley allows, though he notes it's not an immediate concern. "At some point we'll pay a little more attention to exports, but for now we do so much business in the U.S., that's the focus."

Hinkley estimates Virginia Beach will produce around 40,000 barrels its first year in operation, taking the pressure off its existing brewery. "San Diego is running about capacity," Hinkley says. "When we start [brewing in Virginia], the San Diego brewery will have the opportunity to slow down, which is a good thing — it will enable a few upgrades we've been talking about."

Virginia Beach launches with 25 employees, including head brewer Evan Chamberlain, who brings a small contingent of brewers with him from San Diego. Hinkley anticipates the staff will increase to 45 by the spring, which would raise Green Flash's total number of employees to 300.

While Virginia's minimum wage stands at $7.25 per hour — significantly lower than San Diego's $10.50 ($11.50 in the new year), Hinkley says that did not play a factor in Green Flash choosing Virginia in the first place. "We don't have any minimum wage employees in San Diego or in Virginia," he states, "so it should have no impact."

Green Flash was the first of three San Diego breweries to announce plans to expand production to Virginia. Stone Brewing opened its Richmond location earlier this year, and Ballast Point has a project under way in the Roanoke Valley.

Subsequent to beginning production in Virginia, Stone laid off 5% of its work force. As to whether layoffs could be a consequence of Green Flash reducing local production, Hinkley offers an emphatic no. "Absolutely not," he vows. "We don't have a staff reduction of any kind coming. As a matter of fact, we have positions we're trying to fill both in San Diego and Virginia right now."

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

San Diego Schools welcome end of so-called “distance learning”

School at Home ≠ Homeschool
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

A new brewery for Green Flash in Virginia Beach, Virginia
A new brewery for Green Flash in Virginia Beach, Virginia

Green Flash officially opens its new brewery and tasting room in Virginia Beach, Virginia this week. San Diego's third-largest beer company celebrates its East Coast expansion with a pair of opening events the weekend of November 12 and 13, then take the brewery online the following week. "We've been through test batches, but we haven't released any beer out of here yet," says Green Flash CEO Mike Hinkley. "I am hopeful that the first brew of a beer that we sell will begin on Monday."

Both Green Flash and subsidiary brand Alpine Beer Co. already distribute to all 50 states, but moving production to a mid-Atlantic state will enable it to ship fresher beer at a lower cost. The new facility is a copy of its Mira Mesa brewery and will primarily brew the same roster of beers to distribute to states east of the Mississippi.

Visitors gather for the East Coast rendition of Green Flash's annual Treasure Chest fundraiser, on the opening day of its Virginia Beach brewery and tasting room.

It also positions Green Flash to expand overseas distribution, currently limited to Sweden and the United Kingdom. "It's going to be a lot easier for us to go to Europe from here," Hinkley allows, though he notes it's not an immediate concern. "At some point we'll pay a little more attention to exports, but for now we do so much business in the U.S., that's the focus."

Hinkley estimates Virginia Beach will produce around 40,000 barrels its first year in operation, taking the pressure off its existing brewery. "San Diego is running about capacity," Hinkley says. "When we start [brewing in Virginia], the San Diego brewery will have the opportunity to slow down, which is a good thing — it will enable a few upgrades we've been talking about."

Virginia Beach launches with 25 employees, including head brewer Evan Chamberlain, who brings a small contingent of brewers with him from San Diego. Hinkley anticipates the staff will increase to 45 by the spring, which would raise Green Flash's total number of employees to 300.

While Virginia's minimum wage stands at $7.25 per hour — significantly lower than San Diego's $10.50 ($11.50 in the new year), Hinkley says that did not play a factor in Green Flash choosing Virginia in the first place. "We don't have any minimum wage employees in San Diego or in Virginia," he states, "so it should have no impact."

Green Flash was the first of three San Diego breweries to announce plans to expand production to Virginia. Stone Brewing opened its Richmond location earlier this year, and Ballast Point has a project under way in the Roanoke Valley.

Subsequent to beginning production in Virginia, Stone laid off 5% of its work force. As to whether layoffs could be a consequence of Green Flash reducing local production, Hinkley offers an emphatic no. "Absolutely not," he vows. "We don't have a staff reduction of any kind coming. As a matter of fact, we have positions we're trying to fill both in San Diego and Virginia right now."

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Christopher Maddox: Dr. Demento got me started

Parody-song zeal from the Carlsbad “Crisis Crooner”
Next Article

Derek Walcott: poem and prayer

Celebrating life in all its natural a supernatural fullness
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close