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Coming Soon (Finally!): The San Diego Public Market

It’s remarkable that San Diego doesn’t have a permanent public market, like most major and many small cities. We all know about the destination markets – the Ferry Building, Pike's Place, Borough Market, La Boqueria and Grand Central Market, but a surprising number of them exist in cities like Dayton and Cleveland, Ohio, Detroit, Milwaukee, Chattanooga and Petersburg, Virginia. Baltimore has two.

We’ve got great weather and a year-round growing season – why has no one thought of this sooner? It turns out that someone has been thinking about it for a long time.

Catt White, the driving force behind the Little Italy Mercato and the North Park and Pacific Beach farmer’s markets and Dale Steele, self-described “serial entrepreneur” have signed a lease on a 92,000 square foot warehouse in Barrio Logan, near Petco Park. They plan to open this month. That’s right. An aggressive timeline, to be sure.

None

Ms. Steele has been trying to get a public market started for twelve years, meeting with the city powers that be and private investors. It was one of those ideas that everyone loved, but nobody wanted to step up and help finance.

Instead of waiting for city funding or courting angel investors for another decade, White and Steele have begun a public funding campaign via kickstarter.com to raise an initial $92,244 to get the place open. In just over one week, and with almost no publicity, they have raised over $66,000 $73,000 $79,000 $89,000 met their initial goal, any further donations will help the project go that much faster.

None

The two have big plans for the market. Besides a permanent indoor market, farmer’s markets will be open two days a week (one day a week to start), with artists and craftsmen filling booths the other days. Office space is being converted into a commercial kitchen and classrooms for cooking classes, urban agriculture workshops and small business mentorship programs. Additional space will be available for private events, chef’s tasting dinners, and movie nights.

You’ve got to love this sort of grassroots movement. Stay tuned for more details.

The San Diego Public Market will be located at 1735 National Avenue in Barrio Logan.

@Facebook

@kickstarter.com

Photo and image source: San Diego Public Market website

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It’s remarkable that San Diego doesn’t have a permanent public market, like most major and many small cities. We all know about the destination markets – the Ferry Building, Pike's Place, Borough Market, La Boqueria and Grand Central Market, but a surprising number of them exist in cities like Dayton and Cleveland, Ohio, Detroit, Milwaukee, Chattanooga and Petersburg, Virginia. Baltimore has two.

We’ve got great weather and a year-round growing season – why has no one thought of this sooner? It turns out that someone has been thinking about it for a long time.

Catt White, the driving force behind the Little Italy Mercato and the North Park and Pacific Beach farmer’s markets and Dale Steele, self-described “serial entrepreneur” have signed a lease on a 92,000 square foot warehouse in Barrio Logan, near Petco Park. They plan to open this month. That’s right. An aggressive timeline, to be sure.

None

Ms. Steele has been trying to get a public market started for twelve years, meeting with the city powers that be and private investors. It was one of those ideas that everyone loved, but nobody wanted to step up and help finance.

Instead of waiting for city funding or courting angel investors for another decade, White and Steele have begun a public funding campaign via kickstarter.com to raise an initial $92,244 to get the place open. In just over one week, and with almost no publicity, they have raised over $66,000 $73,000 $79,000 $89,000 met their initial goal, any further donations will help the project go that much faster.

None

The two have big plans for the market. Besides a permanent indoor market, farmer’s markets will be open two days a week (one day a week to start), with artists and craftsmen filling booths the other days. Office space is being converted into a commercial kitchen and classrooms for cooking classes, urban agriculture workshops and small business mentorship programs. Additional space will be available for private events, chef’s tasting dinners, and movie nights.

You’ve got to love this sort of grassroots movement. Stay tuned for more details.

The San Diego Public Market will be located at 1735 National Avenue in Barrio Logan.

@Facebook

@kickstarter.com

Photo and image source: San Diego Public Market website

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Comments
2

Wow! That is an insanely ambitious deadline to open an equally ambitious project.

Aug. 15, 2012

I agree, very ambitious. They are just a few thousand dollars from their initial fundraising goal, several days ahead of their deadline for donations, and are receiving many offers of volunteer workers for the heavy lifting at the site. The idea seems to have struck a chord with folks.

I hope they can sustain the momentum. It sounds like a great addition to the downtown area, both for residents and tourists. And, of course, local farmers.

Aug. 17, 2012

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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