Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Hot Shot NY Chef Gambles on Dying Medium

David Chang, hot New York chef (founder of the insanely popular Momofuku chain that features Asian street foods in informal (even uncomfortable) settings, including a noodle house and an Asian tapas restaurant, absolutely refuses to do a TV show: “The whole thought of it made me cringe.”

Instead, he has invested in the supposedly dying medium of a print foodie magazine (with the grave of the seemingly-immortal Gourmet Magazine still fresh.) He and his collaborator, writer Peter Meehan, working under the aegis of McSweeney Publishing Company in San Francisco, thought about doing some sort of I-Pod ap of videos, recipes, blogs, etc., but after considering it, they decided, of all things. to do a magazine. A big, expensive, beautiful, totally eccentric quarterly, printed on heavy matte paper with original graphics, each issue devoted to a single foodstuff. It’s called Lucky Peach (the translation of momofuku). It’s the opposite of a typical glossy food magazine: No little snippets of cooking techniques or equipment promos, no inauthentic “adapted for Americans” recipes, no bloggy little infographics – and no ads.

The first issue is devoted to ramen (discussions, regional variations, recipes, a taste-test of noodles by Ruth Reichl, ex-editor of Gourmet), with a few side-street diversions, such as a verbal squabble between Anthony Bourdain, molecular gastronomy star Wylie Dufresne, and Chang himself, on the subject of culinary mediocrity.

Apparently it’s a dynamite read -- even as a beach read. (Unlike some of those terribly, terribly serious foodie mags, it’s reportedly fun.) The first printing of 40,000 sold out, ditto a second of 12,000. The price is $10.00 per copy at your local newstand (ha! local newstands in SD?) On the net for the hard-copy first issue: storemcsweeneysnet.index, or Amazon/Lucky Peach Magazine.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Taco Taco Poway still has 99-cent fish tacos

Tacotopia prizewinner is well known among Powegians

David Chang, hot New York chef (founder of the insanely popular Momofuku chain that features Asian street foods in informal (even uncomfortable) settings, including a noodle house and an Asian tapas restaurant, absolutely refuses to do a TV show: “The whole thought of it made me cringe.”

Instead, he has invested in the supposedly dying medium of a print foodie magazine (with the grave of the seemingly-immortal Gourmet Magazine still fresh.) He and his collaborator, writer Peter Meehan, working under the aegis of McSweeney Publishing Company in San Francisco, thought about doing some sort of I-Pod ap of videos, recipes, blogs, etc., but after considering it, they decided, of all things. to do a magazine. A big, expensive, beautiful, totally eccentric quarterly, printed on heavy matte paper with original graphics, each issue devoted to a single foodstuff. It’s called Lucky Peach (the translation of momofuku). It’s the opposite of a typical glossy food magazine: No little snippets of cooking techniques or equipment promos, no inauthentic “adapted for Americans” recipes, no bloggy little infographics – and no ads.

The first issue is devoted to ramen (discussions, regional variations, recipes, a taste-test of noodles by Ruth Reichl, ex-editor of Gourmet), with a few side-street diversions, such as a verbal squabble between Anthony Bourdain, molecular gastronomy star Wylie Dufresne, and Chang himself, on the subject of culinary mediocrity.

Apparently it’s a dynamite read -- even as a beach read. (Unlike some of those terribly, terribly serious foodie mags, it’s reportedly fun.) The first printing of 40,000 sold out, ditto a second of 12,000. The price is $10.00 per copy at your local newstand (ha! local newstands in SD?) On the net for the hard-copy first issue: storemcsweeneysnet.index, or Amazon/Lucky Peach Magazine.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.