4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Manzanita Brewing’s new name

Santee brewery goes national, adopts new moniker

Place

Twisted Manzanita Brewing Company

10151 Prospect Avenue, Santee

From day one, the first image visitors to the tasting room at Manzanita Brewing Company’s associated with the Santee operation was its namesake lumber. The twisted tree was painted on the walls, and front and center in the company’s logo. It worked well as a symbol for the East County hotspot, even after they moved to a larger tasting room and brewery in 2012.

But, last winter, as owner Jeff Trevaskis and his staff readied to open a distilling arm and contemplated expansion into numerous new states, they started to think the timing might be right for a name change. The result is the new handles, Twisted Manzanita Ales and Twisted Manzanita Spirits.

“We wanted to unify our logos and focus on our tree. People always ask us what Manzanita stands for or if we make cider due to the alternate meaning of Manzanita,” says Trevaskis, referring to cider made from berries from the Manzanita tree. “By clearly focusing on the uniquely beautiful and twisted Manzantia tree, we are making it clear what our logo represents. Manzanita will always focus on making great beer, but adding the ‘Twisted’ just helps define our image.”

The change will become effective on February 21, and the plan is to make it as seamless as possible. Helping with that is a complete redesign of the companies’ website and a new Twitter account for Twisted Manzanita Spirits. Other than, everything should remain the same.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Ralph + Advil = “Radvil”

Kwillipers would be a pretty cool name for a cat
Next Article

Daniel Atkinson’s big jazz venture

Opening more slots for all that jazz
Place

Twisted Manzanita Brewing Company

10151 Prospect Avenue, Santee

From day one, the first image visitors to the tasting room at Manzanita Brewing Company’s associated with the Santee operation was its namesake lumber. The twisted tree was painted on the walls, and front and center in the company’s logo. It worked well as a symbol for the East County hotspot, even after they moved to a larger tasting room and brewery in 2012.

But, last winter, as owner Jeff Trevaskis and his staff readied to open a distilling arm and contemplated expansion into numerous new states, they started to think the timing might be right for a name change. The result is the new handles, Twisted Manzanita Ales and Twisted Manzanita Spirits.

“We wanted to unify our logos and focus on our tree. People always ask us what Manzanita stands for or if we make cider due to the alternate meaning of Manzanita,” says Trevaskis, referring to cider made from berries from the Manzanita tree. “By clearly focusing on the uniquely beautiful and twisted Manzantia tree, we are making it clear what our logo represents. Manzanita will always focus on making great beer, but adding the ‘Twisted’ just helps define our image.”

The change will become effective on February 21, and the plan is to make it as seamless as possible. Helping with that is a complete redesign of the companies’ website and a new Twitter account for Twisted Manzanita Spirits. Other than, everything should remain the same.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

In brilliant capstone to its declarations on racism and vaccine misinformation, Board of Supervisors declares “the twisted darkness that lurks in the depths of every human heart” a public health crisi

Supernatural Supervisors
Next Article

Roy Campbell: friends and supporters from George Orwell to Dylan Thomas to J.R.R. Tolkien

Critics such as Joseph Pearce, Roger Scruton and Jorge Luis Borges have sought to resuscitate his reputation
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close