A portrait of pro golfer Rory Mcilroy adorns the San Diego Jeweler’s Exchange on Sixth Avenue downtown.
  • A portrait of pro golfer Rory Mcilroy adorns the San Diego Jeweler’s Exchange on Sixth Avenue downtown.
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In December 2013, Pam Anderson, founder and owner of the now-defunct ArchitectureArt, a company that specialized in large hand-painted murals, filed a lawsuit against the City of San Diego for violating her right to free speech by prohibiting her from painting large-scale murals on the sides of buildings while simultaneously allowing movie and television studios to drape building-sized banners during Comic-Con without obtaining any permits.

Pam Anderson, owner/founder of the now-defunct ArchitectureArt, holding a study of the Market Street mural.

Anderson’s complaints don’t end there. She claims that despite having the appropriate permits, attorneys in the City’s code enforcement unit unfairly revoked permits, later issuing citations and ordering her to destroy murals.

Emails obtained in a public records request support those assertions. The communications also reveal substantial confusion by city staffers regarding the City’s sign ordinance and whether it applied to hand-painted murals.

Anderson formed her company in 2010, to “create a haven for artists to make their living, while preserving an endangered art form dating to the Renaissance,” she explains. “I chose to make San Diego our home given its reputation as a cradle of American outdoor mural art. When first entering the city, one is immediately struck by the abundance of murals of all types adorning private and public buildings, utility boxes, and fences. This is not the case with most cities. Not only does the City enable the propagation of such art by its choice not to regulate murals, the City itself plays a major role in funding and subsidizing a myriad of murals within its borders. Anyone can grab a paintbrush and, with the property owner’s permission, begin painting away — and, indeed, a drive through San Diego reveals just that. The City’s total lack of regulation of murals has resulted in a city-wide patchwork of murals ranging from garish graffiti ‘artwork,’ to religious imagery, to entire buildings painted in multicolored designs.”

But the cradle of mural art has been rocked. Its future may depend on the result of a lawsuit filed by Anderson on behalf of her company.

Though the City has been hands-off with regard to murals, its sign ordinance is one of the toughest in the country. It has been credited for limiting blight by reducing the number of billboards. But less outdoor advertising space prompted advertisers to seek new ways to get their message out. One way has been to use the sides of buildings as blank canvasses for commercial promotion.

Anderson’s ArchitectureArt did both commercial and non-commercial art. And because their commercial efforts were hand-painted murals, Anderson and her attorneys believed they were within the law, specifically the section in San Diego’s Municipal code that states: “painted graphics that are murals, mosaics, or any type of graphic art that are painted on a wall or fence and do not contain copy, advertising symbols, lettering, trademarks, or other references to the premises, products, or services that are provided on the premises where the graphics are located or any other premises are not signs for the purposes of these regulations.”

“I made a number of formal inquiries to the City to understand San Diego’s legal requirements related to mural creation,” wrote Anderson in an email. “Without exception, every single department and city official queried told me that hand-painted murals require no permit. We invested considerable time and funds into establishing our company in San Diego.”

Original Shock Top mural in University Heights

But before the paint could dry on one of her first murals, one depicting a Blue Moon Brewing Company beer outside the Bootlegger Bar in East Village, development services department reversed course, telling Anderson she needed to obtain permits. She did. Then city staffers went a step further and ordered the mural destroyed. The spat was covered in a June 13, 2013 article in CityBeat.

Shock Top mural after City censorship

“Shortly after starting work here, the City began issuing citations, defying the very advice they had given us,” added Anderson. “Not only did the citations contradict the City’s own actions and advice, they seemed to be acting in a punitive manner, citing us for violations that simply did not exist. In each case, I would respond to the City with detailed documentation as to why the citation was incorrect. But rather than responding to me, they would simply demand fees or threaten further penalties.”

The fight over murals continued for more than two years. Still believing a compromise could be reached, she continued to seek a resolution with development services and obtain the necessary permits.

A resolution was reached in May 2013 when development services staffer, Michael Richmond, issued Anderson two permits to paint murals, one in Downtown and the other in Pacific Beach. Thinking the kinks were worked out, she gathered her team of artists to begin work.

Just over a week later, deputy city attorney for the code enforcement unit Jon Dwyer once again offered a new interpretation, pulling the permit, and threatening to levy fines on ArchitectureArt.

“Your client,” Dwyer emailed Anderson’s attorney James Azadian, “is free to act in any way she deems fit, however, she will be subject to further enforcement action from my unit if the manner in which she acts is illegal. Please remember the Code Enforcement Section and my unit are not subject to Ms. Anderson’s business timelines,” wrote Dwyer in a May 20, 2013 email.

The deputy city attorney went one step further in a follow-up email, at one point acknowledging the possibility of future litigation. “It sounds like your client made an effort to achieve voluntary compliance for this particular mural. It seems like you will have an estoppel argument if we have to litigate the issue based on the permit your client obtained, however, as we discussed in our meeting, this particular sign would have to be completely painted over and could not be appropriately permitted by the City. The fact that your client obtained a permit through a mistake of a City department or employee does not remedy that issue. I in no way indicated that a permit obtained contrary to the [San Diego Municipal Code] requirements would equate to compliance.”

That was the last straw for Anderson. Tired of trying to hit what seemed to be a moving target, she packed up her shop and closed for good.

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Jay Allen Sanford April 2, 2014 @ 7:11 p.m.

As a muralist myself, I find this an interesting dispute. However, it's a fairly specious argument to compare Comic-Con building signage to commercially-inspired mural art. The Comic-Con drapes are temporary installations - love or hate 'em, they'll gone a week later. A fancifully painting building facade may end up being around as long as that old racetrack mural on the CA Theatre!


BillFranklin April 2, 2014 @ 10:12 p.m.

It sure sounds like another example of fascist, preferential treatment of the "too-big-to-fails" over the little man - or in this case, woman. The city of San Diego looks to be respecting or ignoring the laws depending on whether they're financially beneficial to them - and that, ladies and gentleman, is a crime against the public. Allowing a few high-rolling customers to skirt the law for a week or two with their profitable Comicon draperies is a premeditated violation of the stated law. The fact that they prosecuted "the little man" (er, woman) at the same time, is going to bring these City crooks down... and rightly so. "Comicon 2015 - NOW IN LOS ANGELES"


dwbat April 3, 2014 @ 9:16 a.m.

Even though the California Theatre is an eyesore that should be razed [we really don't need another theater downtown], the Agua Caliente Racetrack mural is cool.


PJWoodgate April 3, 2014 @ 8:20 p.m.

Interesting read. The city's toast here.. even if half of what this reporter dug up is true, i cant imagine how San Diego is gonna wiggle out of this one.


sharonhaven April 4, 2014 @ 8:29 p.m.

As the owner of one of the mural walls in question, all I can say is that we've had nothing but positive feedback from the community for the vibrant and high-quality hand-painted murals that have given a blank wall, was well as our neighborhood, new life. Passers-by have stopped to watch the fascinating process of a master artist at work, taken photos and engaged each other (total strangers) in animated conversation. Isn't this the best of what public art can do for a community? Since the city (apparently illegally) rescinded the permit for this wall, it has returned to a blank, dull space. We are constantly bombarded with questions from the neighborhood about what happened and when the next mural will go up. If downtown San Diego can be draped with un-permitted Comic Con advertising, why can't our little neighborhoods have some colorful, masterfully painted public art?


dwbat April 7, 2014 @ 8:18 p.m.

Answer: Comic Con is about making OODLES of $$$$. Nobody at the City is going to mess with that Golden Goose.


CaptainObvious April 7, 2014 @ 7:28 p.m.

If it is a commercial ad and not a unique and new design, it is a sign, not "art". Pay the fee and comply with the guidelines.


BillFranklin April 8, 2014 @ 12:10 a.m.

CaptainObvious - Unfortunately this doesn't appear to be a fight over the definition of "Advertisement vs. Art," rather a fight about our City government's selective law-enforcement and unconstitutional cronyism. If the City were enforcing our "guidelines," "fees," and sign code laws equally, they wouldn't be in this embarrassing mess. Shame on the City of San Diego. They deserve what's coming to them. BF


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