4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Belching Beaver migrating south

Belching Beaver Brewery using tasting rooms, bottles to reach consumers

Despite my best efforts to be clear in my communications, the messages in my articles get misconstrued from time to time. Of everything I’ve written concerning local beer, perhaps none of my opinions have been as misunderstood as those concerning North County’s Belching Beaver Brewery (980 Park Center Drive, Suite A, Vista). With the exception of noting some thinness on their imperial stout and that their saison could be a bit more dynamic, everything I’ve reported regarding the quality of their beers has been positive. They make several IPAs, and I enjoy both their deliciousness and diversity. The India red ale is good stuff. Their milk stout is fantastic.

None

Yet, some readers seem to think I have it out for them or dislike Belching Beaver simply because I dare to state that I find the name of the company and its beers unappetizing. Let me say it once and for all—this is a good operation with beers better than many of the nearly 20 brewing companies that have opened in the past 15 months. Case closed. Misinterpret that and it’s all you. With that sorted out, let’s move on to some cool developments for the company.

During last week’s San Diego Brewers Guild meeting, I had a chance to speak with Belching Beaver owner Tom Vogel. We discussed the company’s plans to get their beer to market beyond the 70 draft accounts they’ve amassed in their first few months in business. They are in the process of purchasing a bottling operation, which should significantly increase their reach. That’s pretty standard in the industry, but what’s really exciting and forward-thinking is Belching Beaver’s plan to open a tasting room in North Park. The company is close to debuting that space, which will be located at 4223 30th Street, a stone’s throw from popular craft beer bar eatery Tiger! Tiger! Tavern. They will not brew any beer there. The venue is strictly for offering up tastes of their product. Vogel likes the model because it eliminates a northerly trek for those wanting to taste Belching Beaver beers, while allowing he and his employees the ability to maintain the quality of their beer firsthand as it makes its from their brewery to the consumer.

It’s a similar model to that of Stone Brewing Co., which made its beers and some of the ambiance of its large-scale brewery, restaurant, merchandise outlet, and event-ready garden facility in Escondido available to citizens of San Diego proper with the installation of its Stone Company Store in the South Park neighborhood in 2011. Each of those non-brewery outlets offers customers the opportunity to purchase specialty offerings from the brewery aren't available in bottles or via most San Diego bars and restaurants. It’s proven a successful way to expose beer fans to a bigger sip of what Stone has to offer (enough so that the company has since opened stores in Oceanside and Pasadena), and figures to be a good move for Belching Beaver as well, especially with such a well selected location. I've often wondered why others haven't long ago adopted this model, and think it speaks volumes to the Vogel and company that they are utilizing it. Golly Ward, looks like the Beav’s growing up.

Note: In addition to his work writing for The San Diego Reader, Brandon Hernández is employed by Stone Brewing Co.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

San Diego State’s WWII letters

Geography professor kept newsletter from all battle fronts

Despite my best efforts to be clear in my communications, the messages in my articles get misconstrued from time to time. Of everything I’ve written concerning local beer, perhaps none of my opinions have been as misunderstood as those concerning North County’s Belching Beaver Brewery (980 Park Center Drive, Suite A, Vista). With the exception of noting some thinness on their imperial stout and that their saison could be a bit more dynamic, everything I’ve reported regarding the quality of their beers has been positive. They make several IPAs, and I enjoy both their deliciousness and diversity. The India red ale is good stuff. Their milk stout is fantastic.

None

Yet, some readers seem to think I have it out for them or dislike Belching Beaver simply because I dare to state that I find the name of the company and its beers unappetizing. Let me say it once and for all—this is a good operation with beers better than many of the nearly 20 brewing companies that have opened in the past 15 months. Case closed. Misinterpret that and it’s all you. With that sorted out, let’s move on to some cool developments for the company.

During last week’s San Diego Brewers Guild meeting, I had a chance to speak with Belching Beaver owner Tom Vogel. We discussed the company’s plans to get their beer to market beyond the 70 draft accounts they’ve amassed in their first few months in business. They are in the process of purchasing a bottling operation, which should significantly increase their reach. That’s pretty standard in the industry, but what’s really exciting and forward-thinking is Belching Beaver’s plan to open a tasting room in North Park. The company is close to debuting that space, which will be located at 4223 30th Street, a stone’s throw from popular craft beer bar eatery Tiger! Tiger! Tavern. They will not brew any beer there. The venue is strictly for offering up tastes of their product. Vogel likes the model because it eliminates a northerly trek for those wanting to taste Belching Beaver beers, while allowing he and his employees the ability to maintain the quality of their beer firsthand as it makes its from their brewery to the consumer.

It’s a similar model to that of Stone Brewing Co., which made its beers and some of the ambiance of its large-scale brewery, restaurant, merchandise outlet, and event-ready garden facility in Escondido available to citizens of San Diego proper with the installation of its Stone Company Store in the South Park neighborhood in 2011. Each of those non-brewery outlets offers customers the opportunity to purchase specialty offerings from the brewery aren't available in bottles or via most San Diego bars and restaurants. It’s proven a successful way to expose beer fans to a bigger sip of what Stone has to offer (enough so that the company has since opened stores in Oceanside and Pasadena), and figures to be a good move for Belching Beaver as well, especially with such a well selected location. I've often wondered why others haven't long ago adopted this model, and think it speaks volumes to the Vogel and company that they are utilizing it. Golly Ward, looks like the Beav’s growing up.

Note: In addition to his work writing for The San Diego Reader, Brandon Hernández is employed by Stone Brewing Co.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Drinks All Around — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close