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Hauling up Broadway, caught these signs in the window of The Beer Co (602 Broadway, downtown, 619-398-0707).

What I wonder is: Have these signs been resurrected from pre-Prohibition days? Because it seems San Diego was pretty famous for our suds back then. Before Prohibition hit in 1920, we boasted 7 breweries and 55 saloons.

Not bad for a town of 112,000 people.


Of course now San Diego is world-famous for its off-the-rails beer-making love affair. The New York Times recently called us the land of surf, sun, and suds. And - get this - it seems we now have over 50 breweries in the county.


Question is, how old are these signs?

Anybody know?

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Ian Pike Nov. 14, 2012 @ 7:23 a.m.

Methinks faux-vintage since the "Beef: it's what's for dinner" campaign, which is obvi being spoofed in the first one, dates only back to the early 90s. Good point about pre-Prohibition San Diego, however. I guess the early days SD were probably pretty wild and saloon-y, from a drinker's perspective.


Ed Bedford Nov. 14, 2012 @ 4:36 p.m.

Oh yes. Good point re "It's what's for dinner." But maybe the other two? Copies for sure, but perhaps the originals could date to anywhere from B4 Prohibition to the fifties. Or, okay, some clever retro-exploiter in the '90s.


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