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San Diego Beer Culture Encourages "Sketchy" Behavior

As a beer writer, I’ve always been a fan of ales and the arts. So, when I heard about a pair of art contest tied into the local brewing subculture, I was all in. Not having set a pen or pencil tip to paper with the intent of capturing an artistic scene since the days I was drawing up Crayola tributes to my buddies The Smurfs, I do not intend to take part, but wanted to do my part in making sure folks with real talent and an affinity for SD craft suds had the chance to enter their creations for consideration.

The first contest is centered around San Diego Beer Week, the county’s 10-day celebration of our status as the craft brewing capital of the US. From now through August 4, the artistically-inclined can submit designs for the perfect San Diego Beer Week t-shirt. The winner will not only have their shirt go up for sale on the Beer Week website (http://sdbw.org), but also receive two free tickets to the opening and closing capstone events of the 10-day ferment-for-all – the San Diego Brewers Guild Festival and the Beer Garden food-and-beer-pairing events at The Lodge at Torrey Pines. For contest guidelines, check out http://tinyurl.com/3gjanuw.

TailGate Beer Company is also looking for help visually expressing itself. The cans-only operation is looking for San Diegans to design a point of sale display to be posted where the beer is sold and consumed (think bars and pubs). TailGate’s aim is to be a staple for sports fans (hence the company’s name) all over the country, so the winning entry could potentially get a lot of traction…and $500. A list of rules is available at TailGate’s website, http://tailgatebeer.com and entries can be dropped off at The Ruby Room (1271 University Avenue) between August 8 and 24, when the winner will be announced at a special evening event. Pencils down!

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Don’t look for an explanation that isn’t there. Just go with it.

As a beer writer, I’ve always been a fan of ales and the arts. So, when I heard about a pair of art contest tied into the local brewing subculture, I was all in. Not having set a pen or pencil tip to paper with the intent of capturing an artistic scene since the days I was drawing up Crayola tributes to my buddies The Smurfs, I do not intend to take part, but wanted to do my part in making sure folks with real talent and an affinity for SD craft suds had the chance to enter their creations for consideration.

The first contest is centered around San Diego Beer Week, the county’s 10-day celebration of our status as the craft brewing capital of the US. From now through August 4, the artistically-inclined can submit designs for the perfect San Diego Beer Week t-shirt. The winner will not only have their shirt go up for sale on the Beer Week website (http://sdbw.org), but also receive two free tickets to the opening and closing capstone events of the 10-day ferment-for-all – the San Diego Brewers Guild Festival and the Beer Garden food-and-beer-pairing events at The Lodge at Torrey Pines. For contest guidelines, check out http://tinyurl.com/3gjanuw.

TailGate Beer Company is also looking for help visually expressing itself. The cans-only operation is looking for San Diegans to design a point of sale display to be posted where the beer is sold and consumed (think bars and pubs). TailGate’s aim is to be a staple for sports fans (hence the company’s name) all over the country, so the winning entry could potentially get a lot of traction…and $500. A list of rules is available at TailGate’s website, http://tailgatebeer.com and entries can be dropped off at The Ruby Room (1271 University Avenue) between August 8 and 24, when the winner will be announced at a special evening event. Pencils down!

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Comments
1

Once upon a time, businesses hired and paid professionals for doing this kind of work. Design is a discipline that involves just as much craft as brewing does. When design decisions are made by amateurs your business looks amateurish.

Aug. 1, 2011

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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