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Media watch: North County Times shifts to mostly-just-real-estate format

New owner Manchester: "We believe in giving people what they want."

Business section permitted to remain, plus surf report, "for the weirdos in Leucadia."

http://sandiegoreader.com/users/photos/2012/oct/24/34261/

"In today's media-saturated environment, we know that consumers have an unprecedented number of choices when it comes to bathroom reading material," said incoming Editor-in-Chief Sam Toady. "Which is why we're now printing the North County Times on cottony-soft Plushprint(TM) paper. But that's another story. Given that wide range of choices, we realized that it was important to stop wasting readers' time with stuff they don't care about, stuff like politics, national and world news, and health reports not related to weight loss. We did our homework, and we found that what people in North County care about is real estate - how much their own is worth, how it compares to homes in nearby neighborhoods, and what's out there in terms of upgrades. So that's what we're giving them. And to mark the shift, we're renaming the paper the North County Homebuyer's Journal. Enjoy!"

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New owner Manchester: "We believe in giving people what they want."

Business section permitted to remain, plus surf report, "for the weirdos in Leucadia."

http://sandiegoreader.com/users/photos/2012/oct/24/34261/

"In today's media-saturated environment, we know that consumers have an unprecedented number of choices when it comes to bathroom reading material," said incoming Editor-in-Chief Sam Toady. "Which is why we're now printing the North County Times on cottony-soft Plushprint(TM) paper. But that's another story. Given that wide range of choices, we realized that it was important to stop wasting readers' time with stuff they don't care about, stuff like politics, national and world news, and health reports not related to weight loss. We did our homework, and we found that what people in North County care about is real estate - how much their own is worth, how it compares to homes in nearby neighborhoods, and what's out there in terms of upgrades. So that's what we're giving them. And to mark the shift, we're renaming the paper the North County Homebuyer's Journal. Enjoy!"

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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