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Tronc’s Times newsroom blowback

Hmm. The LA Times has an iconic building in downtown LA with its name on it. That means the paper owns the building, and works from it now. (Actually it has or had more than just one building there; the whole area was called Times-Mirror Square. In recent years the paper and the holding company moved out of or shrank down and much of that space is either now vacant or used by others.) So, why head out to the west side of LA? It will surely cost more, and have a massive cost to relocate. Does Ferro think such a move will endear him to the affluent readers who reside in that area? Will the cachet of being close to Westwood, Century City, Beverly Hills, Brentwood, Bel Air, and the beach somehow rub off on the subscriber base? On the matter of the U-T Smolens, who just recently seems to have surfaced in the rag, is playing chicken. Threaten to make a fuss if you're fired or laid off, and you become a target for just that. His columns are well written and informed, but he's not the key to keeping circulation up. Circulation is down, down, down and sinking. There are three investigative reporters at the U-T? For as little as they accomplish, I'd have never imagined they had even that many. During the Copley, then Platinum, and finally the Manchester years there were so many sacred cows in town that their Watchdog staff were reduced to being lapdogs. Even where no barrier existed, that staff ignored flagrant misconduct in public agencies, such as the So County school districts. Had it not been for the late Susan Luzzaro who wrote of the wrongdoing there for years, it might still be going on, unchallenged. The U-T came to that party very late, claimed to have discovered it, and then claimed credit for the criminal prosecutions that resulted.
— January 13, 2018 7:57 a.m.

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