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Stories by Matt Louv

Clothing subscriptions: not better than Ebay or Poshmark

In a market saturated with bad deals, there are few worse than men’s clothing subscription boxes. The idea is appealing on its face: pay a company a recurring fee ($20-$30 per month) and they’ll send ...

June 27, 2019
How to dress up in Linen and Chinos for hot weather

Last summer was punishing. This one looks to be brutal, too. If you’re concerned with looking good when it’s hot, I have a few suggestions. Let me begin by saying that if style isn’t your ...

June 20, 2019
Look good and stay cool in linen and chino shorts

It’s getting hotter. A sea of sleeveless tees and board shorts drowns the land. Through it wades a lone crusader, fighting on the side of aesthetics. Zoom in. It’s you, wearing a nice linen shirt. ...

June 13, 2019
Consider wearing women’s jeans

A pair of slim fitting jeans is one of the most stylish pieces of clothing you can own, and also one of the most expensive. A decent pair, bought retail, can run you from 50 ...

June 6, 2019
Never pay full price for Tommy Hilfiger, John Varvatos, Armani, or other designer brands

“Designer clothing” is a euphemism for “expensive clothing.” A new Tommy Hilfiger button-up shirt costs $80. An equivalent shirt from John Varvatos costs $180. The cheapest Armani is $450. I’ve found all three for less ...

May 30, 2019
Unless you are a jazz legend or Harrison Ford, hats are too much risk, too little reward

Hats are good for your health, but a style liability. A hat is either going to make your look perilously casual or overly fashion-y. Both are bad Most guys wear ball caps with some kind ...

May 23, 2019
A well-executed sweater from Brooks Brothers, J. Crew, or Tommy Hilfiger

Pretty soon, San Diego will return to its baseline of warm-weather semi-nudity. Your potato-bodied author considers this bad news. Layer while the weather permits. Layering, or wearing multiple pieces of clothing on your torso, makes ...

May 16, 2019
Clothing is a language. Stop mumbling.

If you want to learn how to dress well, the best way to start isn’t to turn to style experts. It’s to pay attention to the people around you. Develop an ear for what people ...

May 9, 2019
The four important elements of button-down

Learn to wear a casual button-down shirt. It’s the most versatile shirt on offer, appropriate for everything but weddings and funerals. They’re not dress shirts. The main difference is that you can wear casual shirts ...

May 2, 2019
Look better than 95 percent of other men with t-shirts and Chinos

Unless you’re a wayward fur trapper, you will be wearing t-shirts for the rest of the summer. There are a few ways to make them look great. The t-shirt is the most casual article of ...

April 25, 2019
Flat-front, slim-fit chino shorts: as formal as they come

It’s almost illegal not to wear shorts in San Diego. Unfortunately, most guys do not pull them off well. Preserve your style by wearing shorts that fit perfectly, are in a conservative color, and are ...

April 18, 2019
Class up your torso with a Polo shirt

As monsoon season draws to a close, San Diego men are reverting to their natural attire: board shorts and beer tees. There’s a better alternative: the polo shirt. Polo shirts are an easy way for ...

April 12, 2019

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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