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Never pay full price for Tommy Hilfiger, John Varvatos, Armani, or other designer brands

Those logos you’re paying so much for aren’t adding anything to your style

Just because clothing is “designer” doesn’t mean it’s worth paying money for.
Just because clothing is “designer” doesn’t mean it’s worth paying money for.

“Designer clothing” is a euphemism for “expensive clothing.” A new Tommy Hilfiger button-up shirt costs $80. An equivalent shirt from John Varvatos costs $180. The cheapest Armani is $450.

I’ve found all three for less than $10 at thrift stores, multiple times. Unless you shop how I shop, you’re not getting your money’s worth.

I make my living reselling thrifted clothes online. I’ve handled hundreds of thousands of garments. There’s a noticeable difference in quality between cheap clothing and mid-range clothing, but above that, it’s all pretty much the same. Not terribly shocking, as most clothing, including designer clothing, is made in sweatshops.

Style isn’t about branding. What really matters is that your garments fit you properly, are made of nice-enough material, are in a flattering color, and are sensibly coordinated.

Those logos you’re paying so much for aren’t even adding anything to your style. They’re actually diminishing it. Contrary to what advertising implies, no-logo clothing makes you look wealthier and more tasteful.

If you wear an expensive logo, most people will think you’re a cornball show-off, or will be jealous of you, or both.

If you still like wearing a certain brand, you can find it in the thrifts. Tommy Hilfiger, Hugo Boss, Ralph Lauren, Lacoste, Armani Exchange, DKNY, Guess, and Calvin Klein pieces are so common that I barely stop to look at them. I’ve also found stuff from Yves Saint Laurent, Brioni, Burberry, Diesel, Versace, Dolce & Gabbana, Christian Dior, Supreme, and A Bathing Ape, among dozens of others.

Thrift stores are getting more educated about brands, so the luxury clothing may be marked up to around $20. They still make plenty of oversights, though. Check the “boutique” area if the store has one, but look through the main racks as well.

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John Harris: editor of one of the first English dictionaries

Known as a man of science as a man of faith
Just because clothing is “designer” doesn’t mean it’s worth paying money for.
Just because clothing is “designer” doesn’t mean it’s worth paying money for.

“Designer clothing” is a euphemism for “expensive clothing.” A new Tommy Hilfiger button-up shirt costs $80. An equivalent shirt from John Varvatos costs $180. The cheapest Armani is $450.

I’ve found all three for less than $10 at thrift stores, multiple times. Unless you shop how I shop, you’re not getting your money’s worth.

I make my living reselling thrifted clothes online. I’ve handled hundreds of thousands of garments. There’s a noticeable difference in quality between cheap clothing and mid-range clothing, but above that, it’s all pretty much the same. Not terribly shocking, as most clothing, including designer clothing, is made in sweatshops.

Style isn’t about branding. What really matters is that your garments fit you properly, are made of nice-enough material, are in a flattering color, and are sensibly coordinated.

Those logos you’re paying so much for aren’t even adding anything to your style. They’re actually diminishing it. Contrary to what advertising implies, no-logo clothing makes you look wealthier and more tasteful.

If you wear an expensive logo, most people will think you’re a cornball show-off, or will be jealous of you, or both.

If you still like wearing a certain brand, you can find it in the thrifts. Tommy Hilfiger, Hugo Boss, Ralph Lauren, Lacoste, Armani Exchange, DKNY, Guess, and Calvin Klein pieces are so common that I barely stop to look at them. I’ve also found stuff from Yves Saint Laurent, Brioni, Burberry, Diesel, Versace, Dolce & Gabbana, Christian Dior, Supreme, and A Bathing Ape, among dozens of others.

Thrift stores are getting more educated about brands, so the luxury clothing may be marked up to around $20. They still make plenty of oversights, though. Check the “boutique” area if the store has one, but look through the main racks as well.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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