Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

So how's the beer?

Visiting 10 Barrel a year later. Was it worth the fuss?

At 10 Barrel, a fixed taster flight offers 10 beers for 10 dollars.
At 10 Barrel, a fixed taster flight offers 10 beers for 10 dollars.

It’s been a year since Anheuser-Busch subsidiary 10 Barrel Brewing Co. opened its controversial, multimillion dollar, East Village brewpub amid an epic troll battle with local craft breweries, beer media, and fans.

Place

10 Barrel Brewing

1501 E Street, San Diego

That made me overdue a visit to the shiny venue, so I dropped by on a Tuesday night — trivia night — to try a flight of beer. I found a crowd any small brewery in San Diego would envy. The brewpub’s rooftop patio, where I had been hoping to drink, was closed for a private event, so the entire ground floor was especially packed, from dining room to taproom.

Sponsored
Sponsored
A multimillion dollar brewpub in East Village

The taproom is backed by a 20-barrel brewhouse, leaving a narrow bar space fronted by high-top tables where guests drink five-dollar pints and eat pizza. It might feel cozy, except the bar’s draft system creates a tall fence of tap handles at the front of the bar, creating a physical barrier between bartenders and guests.

Of the twenty beers on tap, I spotted a handful I wanted to try, but that’s not how flights work here: you don’t get to pick which beers you sample, nor how many. Every flight is the same: ten four-ounce tasters of house beer for 10 bucks. I had to order a little food to go with that much beer, which might be the point.

The ten small glasses fit into two rows of a long metal rack, numbered 1 to 10. Each number corresponded to a beer featured on the menu, but not in any sequential order. Trying to keep track which beer I was drinking felt like looking up footnoted citations for a term paper.

I waded through styles ranging from a Canadian style lager to a roasty porter, with plenty of hoppy ales in between. None of these brews drank particularly crisp, several didn’t taste fresh, and a Calypso single hop IPA was undrinkable, tainted by the funky cheese aroma of hops well past their prime.

That sounds snarky, and I don’t enjoy saying it. I honestly looked forward to commending these beers. The 10 Barrel folks have comported themselves well in the face of an unwelcoming San Diego craft beer scene, insisting from the outset they would let the quality of the beer do the talking. Frankly, I think it makes for a better story if their beer tastes great.

However, I couldn’t shake the impression beer is the least of the reasons people visit, after food, atmosphere, and location. A first-time visitor at the bar told me he found the place by Googling the word brewery, and choosing the search result with the nicest photos.

Meanwhile, the beers aren’t saying much on their own behalf, unless you count the menu’s polished, professionally written product descriptions. I don’t know whether it’s a deliberate provocation, but either way, 10 Barrel certainly won’t win over any dedicated San Diego beer drinkers by calling its Randy Shagwell’s English pale ale, “the true mark of an ale smith.”

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Movie poster rejects you've never seen, longlost original artwork

Huge film history stash discovered and photographed
Next Article

Chula Vista not boring

I had to play “Johnny B. Goode” five times in a row. I got knocked out with an upper-cut on stage for not playing Aerosmith.
At 10 Barrel, a fixed taster flight offers 10 beers for 10 dollars.
At 10 Barrel, a fixed taster flight offers 10 beers for 10 dollars.

It’s been a year since Anheuser-Busch subsidiary 10 Barrel Brewing Co. opened its controversial, multimillion dollar, East Village brewpub amid an epic troll battle with local craft breweries, beer media, and fans.

Place

10 Barrel Brewing

1501 E Street, San Diego

That made me overdue a visit to the shiny venue, so I dropped by on a Tuesday night — trivia night — to try a flight of beer. I found a crowd any small brewery in San Diego would envy. The brewpub’s rooftop patio, where I had been hoping to drink, was closed for a private event, so the entire ground floor was especially packed, from dining room to taproom.

Sponsored
Sponsored
A multimillion dollar brewpub in East Village

The taproom is backed by a 20-barrel brewhouse, leaving a narrow bar space fronted by high-top tables where guests drink five-dollar pints and eat pizza. It might feel cozy, except the bar’s draft system creates a tall fence of tap handles at the front of the bar, creating a physical barrier between bartenders and guests.

Of the twenty beers on tap, I spotted a handful I wanted to try, but that’s not how flights work here: you don’t get to pick which beers you sample, nor how many. Every flight is the same: ten four-ounce tasters of house beer for 10 bucks. I had to order a little food to go with that much beer, which might be the point.

The ten small glasses fit into two rows of a long metal rack, numbered 1 to 10. Each number corresponded to a beer featured on the menu, but not in any sequential order. Trying to keep track which beer I was drinking felt like looking up footnoted citations for a term paper.

I waded through styles ranging from a Canadian style lager to a roasty porter, with plenty of hoppy ales in between. None of these brews drank particularly crisp, several didn’t taste fresh, and a Calypso single hop IPA was undrinkable, tainted by the funky cheese aroma of hops well past their prime.

That sounds snarky, and I don’t enjoy saying it. I honestly looked forward to commending these beers. The 10 Barrel folks have comported themselves well in the face of an unwelcoming San Diego craft beer scene, insisting from the outset they would let the quality of the beer do the talking. Frankly, I think it makes for a better story if their beer tastes great.

However, I couldn’t shake the impression beer is the least of the reasons people visit, after food, atmosphere, and location. A first-time visitor at the bar told me he found the place by Googling the word brewery, and choosing the search result with the nicest photos.

Meanwhile, the beers aren’t saying much on their own behalf, unless you count the menu’s polished, professionally written product descriptions. I don’t know whether it’s a deliberate provocation, but either way, 10 Barrel certainly won’t win over any dedicated San Diego beer drinkers by calling its Randy Shagwell’s English pale ale, “the true mark of an ale smith.”

Comments
Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Goldfish events are about musical escapism

Live/electronic duo journeyed from South Africa to Ibiza to San Diego
Next Article

Fr. Robert Maldondo was qualified by the call

St. Matthew’s Episcopal Church pastor tried to pull a Jonah
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.