Have you heard of Soundcloud? It's for sale if you've got $1 billion. There are murmurs that the company is seeking to be purchased because it's not making money. In other words, Soundcloud isn’t “making it rain.”
Almost every emerging artist in the country has a Soundcloud where they upload their precious recordings. If a singer is in a young artist program, rest assured they have themselves up on Soundcloud.
What's so great about Soundcloud? It’s free and it works. Well, it works for those who use it and maybe not so much for those who created it because of revenue or the lack thereof.
Soundcloud is trying to get users to subscribe for $9.99 per month. For this you get to download music instead of just stream it and you get no ads. The benefit just isn’t there for people who already use the site.
If Soundcloud goes down it will affect millions of independent “artists.” However, they will probably stream to another service such as YouTube even though YouTube feels cheap when it's audio and no video.
What’s interesting about Soundcloud is what you might never have realized was there. There are hours and hours of content from L.A. Opera, The Metropolitan Opera, Carnegie Hall, The Chicago Symphony Orchestra, The London Symphony Orchestra, The Berlin Philharmonic, and so many others.
Go forth into the Soundcloud before it evaporates.