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Tour de Fat rides into Golden Hill

Folks of all types come out to celebrate two wheels and liquid bread

The couch bike (logo for Slow Ride session IPA) exists!
The couch bike (logo for Slow Ride session IPA) exists!
Place

Golden Hill Community Park

2590 Golden Hill Drive, San Diego

Cyclists of all stripes converged on Golden Hill Park Saturday afternoon (September 26) for the latest installment of Tour de Fat, a bicycle-centric traveling carnival used as both a cycling advocacy fundraiser and promotional venue for Colorado-based New Belgium Brewing.

While the event served as a showcase for the brand, whose most recognizable offering is the Fat Tire ale featuring a red single-speed cruiser on its label, all proceeds were to be donated to local cyclist groups San Diego County Bicycle Coalition and San Diego Mountain Biking Association. Last year's event raised over $43,000 for the two clubs.

"The money works all year to support our educational outreach — working with schools, reaching adults who want to ride more. It's quite valuable in aiding our efforts," says Coalition executive director Andy Hanshaw, reached a few days before the event. "We've got individual projects all over — Uptown, North Park, the Bayshore Bikeway, that we're hoping to prioritized to get more people riding."

Oversized Jenga with the flamingo man

A motley crowd, many adorned in costumes from a late-morning bike parade, milled about the park partaking of amusements including larger-than-life children's games (scrap lumber Jenga, anyone?), a "Bike Pit" filled with various wheeled contraptions that festivalgoers attempted with varying degrees of success to pilot, and a children's course equipped with rideable obstacles. A main stage offered live music, vaudeville acts, and audience participation bits including one in which a local resident pledged to go car-free for a year in exchange for a free bicycle (more on this in an upcoming issue).

The festival has been gaining popularity, says New Belgium's Matt Kowal, who has been with the Tour for 11 years.

"The first year I was on as a band," Kowal says between stints of stage time. "There was a guy named Chris Winn who was doing the whole Tour by himself — he had a little Toyota Tacoma and a 12-foot trailer."

Kowal is at a bit of a loss, as are most others questioned, when asked for a simple description of the chaos.

Funds dedicated to local bicycle advocacy

"The Tour can feel like a costume-y beer festival on one level, but at its best this is a bunch of people who appreciate the power of the bicycle, brought together by a company formed on a bicycle," Kowal concludes after some contemplation. "We all have an appreciation for wonderful inventions. Beer is a great invention — this liquid bread that makes you feel funny, think you're smart, and tastes great. The bicycle is no less amazing — when you're riding with the wind in your face, you just appreciate life more. It's a transformative experience.

"I believe that my job is to create a moment that somehow, through all of this clutter, somebody gets it — I want to try some new beer, I want to get back on my bicycle. The brewery has been great at giving us the freedom to just put this on, and it works."

The Tour has one more stop in Tempe, AZ before wrapping up its 10-date 2015 schedule.

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The couch bike (logo for Slow Ride session IPA) exists!
The couch bike (logo for Slow Ride session IPA) exists!
Place

Golden Hill Community Park

2590 Golden Hill Drive, San Diego

Cyclists of all stripes converged on Golden Hill Park Saturday afternoon (September 26) for the latest installment of Tour de Fat, a bicycle-centric traveling carnival used as both a cycling advocacy fundraiser and promotional venue for Colorado-based New Belgium Brewing.

While the event served as a showcase for the brand, whose most recognizable offering is the Fat Tire ale featuring a red single-speed cruiser on its label, all proceeds were to be donated to local cyclist groups San Diego County Bicycle Coalition and San Diego Mountain Biking Association. Last year's event raised over $43,000 for the two clubs.

"The money works all year to support our educational outreach — working with schools, reaching adults who want to ride more. It's quite valuable in aiding our efforts," says Coalition executive director Andy Hanshaw, reached a few days before the event. "We've got individual projects all over — Uptown, North Park, the Bayshore Bikeway, that we're hoping to prioritized to get more people riding."

Oversized Jenga with the flamingo man

A motley crowd, many adorned in costumes from a late-morning bike parade, milled about the park partaking of amusements including larger-than-life children's games (scrap lumber Jenga, anyone?), a "Bike Pit" filled with various wheeled contraptions that festivalgoers attempted with varying degrees of success to pilot, and a children's course equipped with rideable obstacles. A main stage offered live music, vaudeville acts, and audience participation bits including one in which a local resident pledged to go car-free for a year in exchange for a free bicycle (more on this in an upcoming issue).

The festival has been gaining popularity, says New Belgium's Matt Kowal, who has been with the Tour for 11 years.

"The first year I was on as a band," Kowal says between stints of stage time. "There was a guy named Chris Winn who was doing the whole Tour by himself — he had a little Toyota Tacoma and a 12-foot trailer."

Kowal is at a bit of a loss, as are most others questioned, when asked for a simple description of the chaos.

Funds dedicated to local bicycle advocacy

"The Tour can feel like a costume-y beer festival on one level, but at its best this is a bunch of people who appreciate the power of the bicycle, brought together by a company formed on a bicycle," Kowal concludes after some contemplation. "We all have an appreciation for wonderful inventions. Beer is a great invention — this liquid bread that makes you feel funny, think you're smart, and tastes great. The bicycle is no less amazing — when you're riding with the wind in your face, you just appreciate life more. It's a transformative experience.

"I believe that my job is to create a moment that somehow, through all of this clutter, somebody gets it — I want to try some new beer, I want to get back on my bicycle. The brewery has been great at giving us the freedom to just put this on, and it works."

The Tour has one more stop in Tempe, AZ before wrapping up its 10-date 2015 schedule.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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