Occupancy and average daily room rate of hotels in warmer climates have done well this year, and San Diego is one of the leaders, says Jerry Morrison of Encinitas-based Morrison & Co.
According to Smith Travel Research, San Diego's occupancy rate rose from 77 percent to 80.4 percent in March, compared with a year earlier, as average daily room rate rose from $137.19 to $147.99. San Francisco, Orange County, and Los Angeles also enjoyed increases in those measures.
For the year to date, San Diego hotel occupancy rose from 70.9 percent last year to 75 percent this year. Average daily room rate rose to $141.26 from $132.91. The other major California destinations did well, too. In March, the Phoenix occupancy rate was "an amazing 89.2 percent," says Morrison, with Tampa/St. Petersburg coming in at 88.4 percent.
The exception that makes the rule: occupancy in snowbound Boston year-to-date rose from 61.2 percent to 64.9 percent. In March, it rose from 68.9 percent to 75.2 percent.