Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

U-T circulation continues decline

Numbers down in new report from Alliance for Audited Media

U-T San Diego circulation continues its downspiral, according to data released this morning (Oct. 28) by the Alliance for Audited Media (formerly the Audit Bureau of Circulations).

Total average Sunday circulation for the six months ended September 30 was 334,723, down from 381,303 for the six months ended September 30 of last year. Average Monday-Friday circulation was 203,795, down from 222,541 for the six months ended September 31 of 2013 and from 212,746 for the six months ended March 31 of this year.

Sponsored
Sponsored

These data include digital and branded editions. That's why they appear up from what the U-T reported this month in its annual statement to the United States Postal Service. In that report, the seven-day average annual circulation, including Sunday, for the paper was 182,083, down from 189,822 in 2013. These postal service data relate to the print edition and don't include digital and branded circulation; they only count papers that were actually distributed, not simply printed.

On March 31 of this year, the Alliance for Audited Media reported circulation by day. In today's Alliance report, U-T was down every weekday except Friday. For the six months ended September 31 of this year, Monday circulation dropped to 183,456 from 196,062 in the spring six months; Tuesday was 177,885, down from 182,516; Wednesday was 181,017, down from 192,751, and Thursday was 229,481, down from 249,201. Friday was 247,140, up from 243,201.

The Alliance for Audited Media has made changes, and in today's report does not compare current data with figures from the previous year, as it formerly did. The Alliance recommends that no such comparisons be made. However, I am making comparisons with the six months ended September 30 of last year and the six months ended March 31 of this year, on the ground that whatever changes the Alliance made almost certainly favor the industry.

For example, earlier, the Alliance ruled that a newspaper sold for one penny counts as paid circulation. This permits a newspaper to sell a bundle of papers to, say, a church, for a penny each. The church then sells the paper to parishioners for the normal price and pockets the difference as contributions, permitting the paper to report bloated circulation. The U-T has employed this gimmick.

It is clear that the Alliance and the newspaper industry do not want the industry-wide circulation decline publicized. This is disappointing for an industry that theoretically pledges to disseminate facts.

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Frank Zane has already won

But don’t call former Mr. Universe retired

U-T San Diego circulation continues its downspiral, according to data released this morning (Oct. 28) by the Alliance for Audited Media (formerly the Audit Bureau of Circulations).

Total average Sunday circulation for the six months ended September 30 was 334,723, down from 381,303 for the six months ended September 30 of last year. Average Monday-Friday circulation was 203,795, down from 222,541 for the six months ended September 31 of 2013 and from 212,746 for the six months ended March 31 of this year.

Sponsored
Sponsored

These data include digital and branded editions. That's why they appear up from what the U-T reported this month in its annual statement to the United States Postal Service. In that report, the seven-day average annual circulation, including Sunday, for the paper was 182,083, down from 189,822 in 2013. These postal service data relate to the print edition and don't include digital and branded circulation; they only count papers that were actually distributed, not simply printed.

On March 31 of this year, the Alliance for Audited Media reported circulation by day. In today's Alliance report, U-T was down every weekday except Friday. For the six months ended September 31 of this year, Monday circulation dropped to 183,456 from 196,062 in the spring six months; Tuesday was 177,885, down from 182,516; Wednesday was 181,017, down from 192,751, and Thursday was 229,481, down from 249,201. Friday was 247,140, up from 243,201.

The Alliance for Audited Media has made changes, and in today's report does not compare current data with figures from the previous year, as it formerly did. The Alliance recommends that no such comparisons be made. However, I am making comparisons with the six months ended September 30 of last year and the six months ended March 31 of this year, on the ground that whatever changes the Alliance made almost certainly favor the industry.

For example, earlier, the Alliance ruled that a newspaper sold for one penny counts as paid circulation. This permits a newspaper to sell a bundle of papers to, say, a church, for a penny each. The church then sells the paper to parishioners for the normal price and pockets the difference as contributions, permitting the paper to report bloated circulation. The U-T has employed this gimmick.

It is clear that the Alliance and the newspaper industry do not want the industry-wide circulation decline publicized. This is disappointing for an industry that theoretically pledges to disseminate facts.

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

San Marcos Harvest Fest, The Distinct Modernism of San Diego

Events October 13-October 16, 2024
Next Article

Frank Zane has already won

But don’t call former Mr. Universe retired
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader