Every year, newspapers and other publications have to report circulation figures to the United States Postal Service. This October, U-T San Diego reported more declines.
In October of last year, the seven-day paid circulation of the print edition through Sept. 13, 2013 was 189,822; this year, that figure dropped to 182,083 for the year through Sept. 21. Last year, the paid circulation on Sunday, September 15, was 251,318; this year's paid circulation for Sunday, September 21, was down to 233,109.
These are weak numbers, considering that there are 3.1 million people in the county and about 1.07 million households.
On Tuesday, October 28, data from the Alliance for Audited Media (formerly Audit Bureau of Circulations) will be released. These data include digital and branded numbers — not just the print edition, as the U.S. Postal Service reports. The last Alliance for Audited Media report, for the six-month period ended March 31 of this year, showed the U-T's circulation dropping.
Last year, U-T San Diego cooperated with the Reader on the postal service numbers; this year they did not.