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The F Street Adult Video & Gifts property at 2004 University Avenue in North Park is up for sale. It's located just west of Pecs Bar, at 2046 University Avenue.

The North Park property is listed at $1.8 million, represented by Chula Vista real estate agent Robert Yu of YMS Realty.

Gojko (a.k.a. Greg) Vasic opened the first outlet of the chain on F Street in downtown San Diego in 1974. His wife Alma took over the business in 1993, when her husband died.

A November 7 call and email to Yu received no response. The phone number of the North Park store is disconnected. In an October 2010 Reader article, Matt Potter reported that Vasic once gave $2500 to California Assembly candidate Toni Atkins, now the Democratic majority leader.

According to San Diego Source, the F Street building at 704 N. Coast Highway in Encinitas was sold in 2009 by "Alma R. Vasic Grantor Retained Annuity Trust."

Three years ago the building that houses Bodhi Veterinary Clinic and Animal Hospital, at 2200 University Avenue, was also sold by the trust. That building was the previous location of Mustang Spa and the controversial (later closed by the city) 2200 Club.

Another adult store, Pleasures & Treasures, moved sometime back to a larger space at 2525 University Avenue. Unlike the windowless F Street storefront, it offers constantly updated window displays.

F Street still has stores in Miramar, Kearny Mesa, Chula Vista, and the Gaslamp District.

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Scott Marks Nov. 8, 2013 @ 2:57 p.m.

Tragic! And so conveniently located, too! How many times did one have to sit at the intersection waiting from some perv to back out onto University?


FatCatSegat Nov. 8, 2013 @ 3:34 p.m.

Just can't stop thinking of the cleanup that needs to be done 100 times over 'till I would be satisfied. Sort of....


dwbat Nov. 8, 2013 @ 10:19 p.m.

This could be a teardown purchase, as the land has a lot of value.


jrdad Nov. 8, 2013 @ 3:56 p.m.

Seems that the Miramar location has been vacant for quite some time. Property is now for lease.


SanCarlosGuy Nov. 8, 2013 @ 5:24 p.m.

To bad, they were okay neighbors up until about a year ago when they started letting maintenance slip. The planters became overgrown, peeling paint and litter around the building. I wonder who will occupy the space?


Burwell Nov. 8, 2013 @ 5:45 p.m.

The building used to house a drive-through cleaners from the 1940s through the late 1960s. There used to be a Victorian-style mansion on the other side of the street, on top of the hill, where the huge cracker box apartment complex is now located.


dwbat Nov. 8, 2013 @ 7:18 p.m.

Interesting; I was wondering about the history of the building. Do you know how long F Street has been at that location?


Burwell Nov. 8, 2013 @ 10:59 p.m.

I don't remember when the F Street Bookstore moved in, but I think the first floor of the building was vacant for many years, maybe decades, before F Street moved in. The Alma Vasic trust owns 2004 University. It looks like Vasic owes the County at least $5,000 in delinquent property taxes on 2004 University.


dwbat Dec. 11, 2013 @ 9:39 p.m.

When I rode by there yesterday, the For Sale sign was gone from the building.


dwbat Dec. 18, 2013 @ 3:09 p.m.

A letter (apparently a voicemail rant) to the editor in the Dec. 19 issue incorrectly states: "In the November 14 issue you reported about the F Street bookstore chain going out of business." No, I didn't report that. The article says that the North Park F Street property is up for sale. As for the other F Street locations that may still be open, I tried to contact F Street at the North Park store, but the listed number was disconnected. And F Street management has not contacted the Reader (as far as I know) to correct anything in the article. I did mistakenly use the term Gaslamp "District" when the correct name is Gaslamp Quarter.


dwbat April 8, 2014 @ 2:47 p.m.

Update: F Street in North Park has another FOR SALE banner now, by SYMBOLIC PROPERTY GROUP. I emailed them but got no response. A huge trash container was parked there recently, until it was filled up and hauled away.



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