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Lightning in a (smaller) bottle

Poway brewery starts offering beer in six-packs

Place

Lightning Brewery

13200 Kirkham Way, Poway

Jim Crute has been drinking beer almost exclusively out of 22-ounce bombers for decades. Given that, it’s not surprising that, to-date, all of the beers produced at his Lightning Brewery (13200 Kirkham Road, Suite 105, Poway) have been packaged in 22s. But according to Crute, fans of his brews want it in greater quantity and doses that are easier to digest, namely six-packs. Rather than impose his will on the masses, he’s heeding their wishes and begun sending sixers to market.

Crute is ushering in this new chapter in Lightning’s packaging history by focusing on the company’s two best-selling beers. Those brews, Elemental Pilsner and Thunderweizen Ale, represent somewhat rare styles in San Diego County. While pilsners and hefeweizens are extremely popular throughout the US, much of the German influence that has permeated the rest of the country’s brewing culture has skipped over America’s Finest City (despite the fact many pre-Prohibition breweries and San Diego’s first post-Prohibition brewery still in operation, Karl Strauss Brewing Company, dealt mostly in German beer styles). These newly-available-in-12-ounce-bottle brews are regarded by many as the best version of their respected styles in the county.

This isn’t the first time Crute has massaged his business’ direction to appease his customer base. When he opened Lightning seven years ago, he vowed to never make an India pale ale. And, technically, he stayed true to that statement. But in 2012, he did introduce a double IPA called Double Strike India Pal Ale. He’s an opinionated guy, but not too obtuse to change things up in the name of his clientele.

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Place

Lightning Brewery

13200 Kirkham Way, Poway

Jim Crute has been drinking beer almost exclusively out of 22-ounce bombers for decades. Given that, it’s not surprising that, to-date, all of the beers produced at his Lightning Brewery (13200 Kirkham Road, Suite 105, Poway) have been packaged in 22s. But according to Crute, fans of his brews want it in greater quantity and doses that are easier to digest, namely six-packs. Rather than impose his will on the masses, he’s heeding their wishes and begun sending sixers to market.

Crute is ushering in this new chapter in Lightning’s packaging history by focusing on the company’s two best-selling beers. Those brews, Elemental Pilsner and Thunderweizen Ale, represent somewhat rare styles in San Diego County. While pilsners and hefeweizens are extremely popular throughout the US, much of the German influence that has permeated the rest of the country’s brewing culture has skipped over America’s Finest City (despite the fact many pre-Prohibition breweries and San Diego’s first post-Prohibition brewery still in operation, Karl Strauss Brewing Company, dealt mostly in German beer styles). These newly-available-in-12-ounce-bottle brews are regarded by many as the best version of their respected styles in the county.

This isn’t the first time Crute has massaged his business’ direction to appease his customer base. When he opened Lightning seven years ago, he vowed to never make an India pale ale. And, technically, he stayed true to that statement. But in 2012, he did introduce a double IPA called Double Strike India Pal Ale. He’s an opinionated guy, but not too obtuse to change things up in the name of his clientele.

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Comments
1

I love Lightning Brewery beer, but I am surprised with a name like 'lightning' that the packaging/label looks so plain and uninteresting.

Aug. 15, 2013

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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