Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Survey of Mascara Users

“Some waterproof mascaras aren’t waterproof at all,” lamented my mother-in-law after a session in the pool with her grandkids.

“I used to use Max Factor 2000 Calorie Extreme Lash Plumping Waterproof Mascara, and I never got a smudge under my eye. But I can’t find it anywhere now.”

I poked around online and found that it was available at certain Walmarts or on eBay for $24.99. I also asked my friends what they were using during these wet summer months.

My blonde friend Betty doesn’t even fight the battle. “I specifically look for mascara that washes off easily. That way, when I get it wet, I don’t worry about streaking or raccoon eyes — it just all washes off. That’s why I like Cover Girl mascaras the best [$4 to $10, available at most drug stores]. I don’t need makeup remover to take them off, just soap and water. And if I go swimming, it just washes off.”

Fellow blonde Melanie told me, “I use Neutrogena Healthy Lengths Waterproof in black or brown. It’s around $9 at Rite Aid, and it has the best staying power. If I sleep in my makeup — which I often do, because who stays awake long enough these days to wash their face? — it doesn’t end up in black rings under my eyes, and so I don’t look even older and more tired than I am. And, bonus: my makeup is already on for taking the kids to school! Seriously, though, I’ve tried a lot of mascaras, and this Neutrogena is good and it’s cheap.”

Cherie, who is sometimes blonde and sometimes brunette, chooses L’Oreal Double Extend Waterproof Lash-Fortifier and Extender ($10 at Walmart). “It’s kind of a two-in-one,” she said. “First you apply the conditioning treatment, which also thickens and lengthens the lash. Then you apply the actual mascara. You get the effect of two coats but without looking like you’re wearing lots of thick black goop.”

Laurie, a brunette buddy, goes for Clinique Lash Power Mascara ($15 at Clinique counters). “I love mascara — couldn’t live without it. The Clinique is not technically waterproof, but it lasts through rain, sweat, humidity, and tears. I have never had it smudge or run. One tube lasts me three to five months.”

Sophie, a slightly darker brunette, told me she started using waterproof mascara all the time because, “I’m an emotional-type person. I figure the motto ‘Be prepared’ applies to makeup emergencies. Usually I’m a drugstore-makeup kind of gal, but I found this product in a magazine: Anastasia Beverly Hills Lash Genius. It’s a clear coating; when you apply it to regular mascara, it renders it waterproof.” Julie at Sephora in Fashion Valley (619-220-0771; sephora.com) told me she carried it for $21.

I tried a few more stores. Louis at MAC Cosmetics in Fashion Valley (619-296-9955; maccosmetics.com) offered “Zoom Waterfast Lash and Splashproof Lash [both $15]. The Zoom is new. It lengthens the lash as well as waterproofing. You need an oil-based makeup remover to take it off. When you use it, your lashes are not super soft, but they’re still flexible.”

My redheaded friend Mary Ann had a different approach. “I gave up on waterproof mascara because it bugged my contact lenses. Instead, I get my eyelashes tinted in the summer.” Lisa Getz, owner at Original Skin & Body Care Boutique in Normal Heights (619-295-7313; originalskinboutique.com) explained the process: “Eyelash tinting is just coloring the lashes with a permanent hair color. The product we use, Refectocil, sets very fast — normal hair dye takes about 40 minutes, but this takes only 20 minutes. Most people get black, but there are other colors: brown, chestnut, or blue-black.”

Getz continued, “We place an anti-wrinkle patch under the eye to protect the skin.” Even so, there may be some mild stinging. “The tint is applied with a little paintbrush. I usually do the top lashes, but if the person can keep still with her eyes open, I can do the bottom lashes as well.” The coloring lasts “for the life of the lash. The lifespan of a lash is 90 days, but by the time it’s full length and we’re tinting it, it’s about 45 days old. The cost is $20.”

Tinting is also available for $28 at Lounge Esthetique in El Cajon (619-592-4800; loungeesthetique.com).

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Entrepreneur Book Study, Pray for Sleep: Behind Our Eyes, Shining Live at the Heavy Water Plant

Events June 4-June 6, 2020
Next Article

Is your favorite brewery open yet? Check Magie's spreadsheet.

How a local beertender spent her pandemic spring showing people where to shop
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

“Some waterproof mascaras aren’t waterproof at all,” lamented my mother-in-law after a session in the pool with her grandkids.

“I used to use Max Factor 2000 Calorie Extreme Lash Plumping Waterproof Mascara, and I never got a smudge under my eye. But I can’t find it anywhere now.”

I poked around online and found that it was available at certain Walmarts or on eBay for $24.99. I also asked my friends what they were using during these wet summer months.

My blonde friend Betty doesn’t even fight the battle. “I specifically look for mascara that washes off easily. That way, when I get it wet, I don’t worry about streaking or raccoon eyes — it just all washes off. That’s why I like Cover Girl mascaras the best [$4 to $10, available at most drug stores]. I don’t need makeup remover to take them off, just soap and water. And if I go swimming, it just washes off.”

Fellow blonde Melanie told me, “I use Neutrogena Healthy Lengths Waterproof in black or brown. It’s around $9 at Rite Aid, and it has the best staying power. If I sleep in my makeup — which I often do, because who stays awake long enough these days to wash their face? — it doesn’t end up in black rings under my eyes, and so I don’t look even older and more tired than I am. And, bonus: my makeup is already on for taking the kids to school! Seriously, though, I’ve tried a lot of mascaras, and this Neutrogena is good and it’s cheap.”

Cherie, who is sometimes blonde and sometimes brunette, chooses L’Oreal Double Extend Waterproof Lash-Fortifier and Extender ($10 at Walmart). “It’s kind of a two-in-one,” she said. “First you apply the conditioning treatment, which also thickens and lengthens the lash. Then you apply the actual mascara. You get the effect of two coats but without looking like you’re wearing lots of thick black goop.”

Laurie, a brunette buddy, goes for Clinique Lash Power Mascara ($15 at Clinique counters). “I love mascara — couldn’t live without it. The Clinique is not technically waterproof, but it lasts through rain, sweat, humidity, and tears. I have never had it smudge or run. One tube lasts me three to five months.”

Sophie, a slightly darker brunette, told me she started using waterproof mascara all the time because, “I’m an emotional-type person. I figure the motto ‘Be prepared’ applies to makeup emergencies. Usually I’m a drugstore-makeup kind of gal, but I found this product in a magazine: Anastasia Beverly Hills Lash Genius. It’s a clear coating; when you apply it to regular mascara, it renders it waterproof.” Julie at Sephora in Fashion Valley (619-220-0771; sephora.com) told me she carried it for $21.

I tried a few more stores. Louis at MAC Cosmetics in Fashion Valley (619-296-9955; maccosmetics.com) offered “Zoom Waterfast Lash and Splashproof Lash [both $15]. The Zoom is new. It lengthens the lash as well as waterproofing. You need an oil-based makeup remover to take it off. When you use it, your lashes are not super soft, but they’re still flexible.”

My redheaded friend Mary Ann had a different approach. “I gave up on waterproof mascara because it bugged my contact lenses. Instead, I get my eyelashes tinted in the summer.” Lisa Getz, owner at Original Skin & Body Care Boutique in Normal Heights (619-295-7313; originalskinboutique.com) explained the process: “Eyelash tinting is just coloring the lashes with a permanent hair color. The product we use, Refectocil, sets very fast — normal hair dye takes about 40 minutes, but this takes only 20 minutes. Most people get black, but there are other colors: brown, chestnut, or blue-black.”

Getz continued, “We place an anti-wrinkle patch under the eye to protect the skin.” Even so, there may be some mild stinging. “The tint is applied with a little paintbrush. I usually do the top lashes, but if the person can keep still with her eyes open, I can do the bottom lashes as well.” The coloring lasts “for the life of the lash. The lifespan of a lash is 90 days, but by the time it’s full length and we’re tinting it, it’s about 45 days old. The cost is $20.”

Tinting is also available for $28 at Lounge Esthetique in El Cajon (619-592-4800; loungeesthetique.com).

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Bolt Brewery: predictably delish since 1987

“Tonight couldn’t have come soon enough.”
Next Article

Myths, legends and genealogies of the Kojiki

The oldest work of Japanese literature
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close