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Get Your Own Trademark, NXNP

The operators of the South by Southwest annual music fest have had to sue to keep others from using their name. “We have to deal with people wanting use East by East West and any number of variations,” says Roland Swenson, SXSW managing director and cofounder. “People move ahead with things without bothering to ask us.”

Some of those people include the operators of the North by North Park music fest.

“I don’t think anybody would deny that the use of that name [North by North Park] is evocative of South by Southwest. I told them, ‘Come on, guys, come up with something original here.’ ”

Swenson says the SXSW name has been used for 23 years to identify the Austin music fest and that his group also owns the trademark for the annual North by Northeast festival held in Toronto for the past 17 years.

“Part of owning a trademark is protecting unauthorized use and protecting it from people who want to change it around slightly. When that happens, it causes what is known as dilution of the trademark. It weakens the trademark holder’s ownership of the mark.”

He says Xerox is an example of trademark dilution.

“We have a duty to protect our trademarks. We made South by Southwest a well-known term, and that is one of our main assets. Not a month goes by that we don’t have to remind others about that fact.”

He says a lawsuit against North by North Park organizers is not imminent. “We have not gotten anywhere close to that. We asked them to pick a new name. We have been going back and forth with the CityBeat people since August. I don’t know what will happen next. It’s an ongoing thing. These sorts of things can drag on for a long time.”

CityBeat publisher Kevin Hellman was one of the organizers of North by North Park. Swenson notes that CityBeat is a San Diego sponsor for SXSW. “We appreciate their involvement very much.”

North by North Park cofounder Kevin Hellman says, “We have no comment at this time.”

The first NXNP event, held August 8 and 9 of last year, included music-industry panel discussions and local talent showcases at 14 venues in North Park. The SXSW music fest runs March 18–22.

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The operators of the South by Southwest annual music fest have had to sue to keep others from using their name. “We have to deal with people wanting use East by East West and any number of variations,” says Roland Swenson, SXSW managing director and cofounder. “People move ahead with things without bothering to ask us.”

Some of those people include the operators of the North by North Park music fest.

“I don’t think anybody would deny that the use of that name [North by North Park] is evocative of South by Southwest. I told them, ‘Come on, guys, come up with something original here.’ ”

Swenson says the SXSW name has been used for 23 years to identify the Austin music fest and that his group also owns the trademark for the annual North by Northeast festival held in Toronto for the past 17 years.

“Part of owning a trademark is protecting unauthorized use and protecting it from people who want to change it around slightly. When that happens, it causes what is known as dilution of the trademark. It weakens the trademark holder’s ownership of the mark.”

He says Xerox is an example of trademark dilution.

“We have a duty to protect our trademarks. We made South by Southwest a well-known term, and that is one of our main assets. Not a month goes by that we don’t have to remind others about that fact.”

He says a lawsuit against North by North Park organizers is not imminent. “We have not gotten anywhere close to that. We asked them to pick a new name. We have been going back and forth with the CityBeat people since August. I don’t know what will happen next. It’s an ongoing thing. These sorts of things can drag on for a long time.”

CityBeat publisher Kevin Hellman was one of the organizers of North by North Park. Swenson notes that CityBeat is a San Diego sponsor for SXSW. “We appreciate their involvement very much.”

North by North Park cofounder Kevin Hellman says, “We have no comment at this time.”

The first NXNP event, held August 8 and 9 of last year, included music-industry panel discussions and local talent showcases at 14 venues in North Park. The SXSW music fest runs March 18–22.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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