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PR Move of the Year

The former public relations aide to Alan Bersin during his stormy tenure as superintendent of schools here made some headlines of her own up the road in Fresno in 2007. After leaving the school district following the buyout of Bersin's contract in 2005 by a newly reconstituted board of education, Peri Lynn Turnbull did PR and fund-raising duties at High Tech High, a favorite Bersin charter school, and the local Red Cross chapter, where she had been hired by then-executive director Ronne Froman, another onetime member of Bersin's crew. Then in August of this year Turnbull abruptly surfaced as the new "chief information officer" for the Fresno Unified School District.

But the sweet terms of her contract, signed by superintendent Michael Hanson prior to school board review, set off a row similar to those Turnbull frequently encountered as Bersin's loyal lieutenant. The deal pays $125,000 a year, plus a monthly allowance of $2075 for meals, travel, lodging, and related expenses. Yet another provision allows Turnbull to work two days a week from her San Diego residence. That drew the wrath of Fresno Bee columnist Bill McEwen, who wrote that the arrangement "violates the first tenet of the public-relations practitioner's handbook: Don't become part of the story." McEwen also complained about Turnbull's monthly expense account, noting it "is more than what some families in Fresno Unified live on. Teachers paying for class supplies out of their pockets rightfully are incensed about the district's giving an administrator two grand a month." The debate came to a head at a rowdy school board meeting in October during which members of the teachers' union hurled catcalls at Hanson and board members when they tried to speak. That drew the ire of Bee editorialists, who called the heckling "shameful," though they counseled Turnbull to "make a connection to the community and not worry about whether she can make an airplane connection from San Diego." The board finally approved the contract, 5-2.

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The former public relations aide to Alan Bersin during his stormy tenure as superintendent of schools here made some headlines of her own up the road in Fresno in 2007. After leaving the school district following the buyout of Bersin's contract in 2005 by a newly reconstituted board of education, Peri Lynn Turnbull did PR and fund-raising duties at High Tech High, a favorite Bersin charter school, and the local Red Cross chapter, where she had been hired by then-executive director Ronne Froman, another onetime member of Bersin's crew. Then in August of this year Turnbull abruptly surfaced as the new "chief information officer" for the Fresno Unified School District.

But the sweet terms of her contract, signed by superintendent Michael Hanson prior to school board review, set off a row similar to those Turnbull frequently encountered as Bersin's loyal lieutenant. The deal pays $125,000 a year, plus a monthly allowance of $2075 for meals, travel, lodging, and related expenses. Yet another provision allows Turnbull to work two days a week from her San Diego residence. That drew the wrath of Fresno Bee columnist Bill McEwen, who wrote that the arrangement "violates the first tenet of the public-relations practitioner's handbook: Don't become part of the story." McEwen also complained about Turnbull's monthly expense account, noting it "is more than what some families in Fresno Unified live on. Teachers paying for class supplies out of their pockets rightfully are incensed about the district's giving an administrator two grand a month." The debate came to a head at a rowdy school board meeting in October during which members of the teachers' union hurled catcalls at Hanson and board members when they tried to speak. That drew the ire of Bee editorialists, who called the heckling "shameful," though they counseled Turnbull to "make a connection to the community and not worry about whether she can make an airplane connection from San Diego." The board finally approved the contract, 5-2.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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