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Why magazines pressure you to renew your subscription

Newsstand sales are unpredictable

Dear Matthew Alice: Why do I keep getting subscription cards in all the magazines I already subscribe to? Isn’t this a tremendous waste of paper and trees? If I am a subscriber, why would I need one of these cards? Can’t they make a run of magazines without those cards for subscribers? I hate those cards, and I really don’t need or want them — William Goehring, San Diego

Get a grip, Mr. G. If this is the worst thing that happens to you each month, I’d say life’s pretty good. Publications make their money from advertising. Newsstand sales are unpredictable. Subscribers mean guaranteed circulation. Higher guaranteed circulation, higher ad rate. Anything to encourage/assist/hound people into subscribing is worth the price. If someone picks up the mag (dentist’s office, coffee shop, your house), likes it, and has a card right there in front of his face, he’s more likely to indulge his impulse to sign up. It’s pointless/too expensive to make a separate binding run just to coddle soreheads.

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Dear Matthew Alice: Why do I keep getting subscription cards in all the magazines I already subscribe to? Isn’t this a tremendous waste of paper and trees? If I am a subscriber, why would I need one of these cards? Can’t they make a run of magazines without those cards for subscribers? I hate those cards, and I really don’t need or want them — William Goehring, San Diego

Get a grip, Mr. G. If this is the worst thing that happens to you each month, I’d say life’s pretty good. Publications make their money from advertising. Newsstand sales are unpredictable. Subscribers mean guaranteed circulation. Higher guaranteed circulation, higher ad rate. Anything to encourage/assist/hound people into subscribing is worth the price. If someone picks up the mag (dentist’s office, coffee shop, your house), likes it, and has a card right there in front of his face, he’s more likely to indulge his impulse to sign up. It’s pointless/too expensive to make a separate binding run just to coddle soreheads.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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