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A local food and beverage distributor has announced that it will be teaming with Dennis Rodman, the former basketball star known as “the Worm” more recently famous for his highly-publicized trip to meet and talk hoops with North Korean dictator Kim Jong Un and a failed attempt to ride a mock Popemobile to the Vatican to lobby for the election of a black pope, to release a signature-branded vodka.

San Diego’s Premier Brands Inc. will be releasing Bad Boy Vodka in California around the end of the month. A company release says the Rodman spirit will add “a smooth and edgy twist to a classic.”

Premier’s president and CEO Jorge Olson claims to have already received multiple inquiries from suppliers interested in the product.

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