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Naming rights to the San Elijo Lagoon, which lies between the coastal communities of Solana Beach and Cardiff, have been put out for bid, Coast News reports.

“This is a rare opportunity and helps us raise money for the land,” Doug Gibson, executive director of the San Elijo Lagoon Conservancy, told the publication.

The asking price for a business or wealthy donor to attach their name to the Gateway Property, a 3.4 acre parcel at the southern end of the lagoon that the Conservancy purchased to preserve the land from development, stands at $1 million. For those with less cash to spare, $2,500 will get your name on a monument to be erected at the site.

The goal of the Conservancy is to raise funds to repay private loans that financed the $3.8 million purchase of the property in 2011.

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