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In an effort to ease relations with the cities of Del Mar and Solana Beach, who complain that the San Diego County Fair brings in plenty of visitors but no benefit to local business, fairgrounds operators have announced the installation of two “shopper’s shuttles” to get fairgoers to venture offsite and perhaps spend some money with locals, the Coast News is reporting.

Two buses, one assigned to each city, will leave the fairgrounds every half hour and make loops through local business districts. Shopkeepers and restaurateurs have claimed that the snarl of traffic that the fair brings actually hurts commerce while it’s in town. The bus program is “the first of what I hope will be many, many steps forward to tackle the problems,” says 22nd District Agricultural Asssociation Director David Watson.

The shuttles are also expected to run in a similar format during the Del Mar horse racing meet that follows the fair annually.

The fair is also offering something to those who may not be seeking the upscale shopping and dining scene in Del Mar or Solana Beach.

According to Southwest Riverside News Network, the fair will offer free admission on two Tuesdays (June 19 or 26) to those currently or recently unemployed. Patrons are invited to bring an unemployment check stub and photo ID to the will-call window at the O’Brien Gate to claim two entry tickets, gratis. Once inside the gates, however, chances to spend abound at every turn.

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