4 p.m., Jan. 22
SD Tourism Lags Behind Other California Metros
San Diego tourism did not fare very well in November. Although there are improvements, the county lags behind other California metro areas, according to Smith Travel Research statistics. The San Diego occupancy rate was 60.8% in November, the same as a year ago. However, November average daily room rate and revenue per available room lagged November 2010, notes Jerry Morrison, La Jolla-based hotel expert. For the year to date through November in San Diego County, occupancy is up to 70% from 67.7% a year ago. Average daily room rate and revenue per available room are also up from year-to-date in 2010. However, San Diego's year-to-date gain in revenue per available room, 6.2%, lags behind Anaheim (9.9%), Los Angeles (12%), and San Francisco (20.6%). Morrison compared November 2011 numbers with those of November 2007, when the recession was just beginning. Today's 60.8% occupancy rate compares with 71.3% in November 2007. November 2011's average daily room rate of $126.76 lags behind the rate of November 2007 of $133.09.