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Online Advertising Overtakes Newspapers, Cable TV

Online advertising expanded by 15% last year to $26 billion, according to the industry annual report prepared by accounting firm PricewaterhouseCoopers. In 2009, online advertising had dropped 3% because of the recession. The $26 billion passed newspapers, which came in at $22.5 billion, for the first time. In third place were cable TV networks at $22.5 billion, followed by broadcast TV at $17.6 billion and radio $15.3 billion. Industry analysts had thought it was only a matter of time before the web would pass newspapers.

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Online advertising expanded by 15% last year to $26 billion, according to the industry annual report prepared by accounting firm PricewaterhouseCoopers. In 2009, online advertising had dropped 3% because of the recession. The $26 billion passed newspapers, which came in at $22.5 billion, for the first time. In third place were cable TV networks at $22.5 billion, followed by broadcast TV at $17.6 billion and radio $15.3 billion. Industry analysts had thought it was only a matter of time before the web would pass newspapers.

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On-line is the present and the future of advertising...

April 16, 2011

That's how it looks now. But technology is moving quite rapidly... Best, Don Bauder

April 16, 2011

True Don.... we are watching for the next technology... remember... we were the first to go online for social coverage in 2000.... most tv stations did not even have a website at that time....

April 17, 2011

Yes, your online publication has done extremely well. You have a target audience, so you are a very efficient advertising buy. Also, you have people outside that audience, such as myself, that read the diary for information. Best, Don Bauder

April 17, 2011

Margo has a secret weapon!!!!!

April 17, 2011

She has many. Best, Don Bauder

April 17, 2011

Secret weapon... having Peter Drucker as my professor.....

April 18, 2011

The Drucker affiliation certainly gives you a leg up on competition. He was not only an economist, but a futurist of sorts. Maybe that's how you foresaw where the industry was going. Best, Don Bauder

April 18, 2011
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