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Columnist Jeff Jarvis of the UK's Guardian publication quotes the editor of the Los Angeles Times saying that online ad revenue is now sufficient to cover entire editorial payroll costs, including both print and online. Jarvis calls it a "moment in history," and it is, if it is true. It gives hope to ailing daily metro papers. Nielsen Online data for September indicate that the LA Times electronic publication is fourth among U.S. daily newspapers behind the New York Times, Washington Post, and USA Today. The Union-Tribune is not among the top 30 in the Nielsen list. The U-T has just laid off 20 percent of its pressroom employees -- 20 workers, including seven journeymen and 7 apprentices. Gannett, the largest U.S. newspaper publisher, has implemented a program requiring most US. employees to take a week off without pay. The publication eMarketer estimates that U.S. newspaper ad revenue declined 16.4 percent last year to $37.9 billion. It will be down to $28.4 billion by 2012, says the publication.

Comments
10

How does the LAT editor know what the financials look like?

Jan. 14, 2009

Not. True.

Jan. 14, 2009

Response to post #1: He probably spoke to the publisher. Editors have to know something about the books. I would think at any large paper, the editor would be told about how much revenue online was bringing in. Best, Don Bauder

Jan. 14, 2009

Response to post #2: Possibly. Editors can lie with the best of them. Best, Don Bauder

Jan. 14, 2009

OK, we've covered the print and online editorial payroll. Now we can move on to the electric bill, taxes, capital expenditures, janitors, accountants, IT people, maintenance, lawyers, publishers, window washers and advertising personnel.

Jan. 15, 2009

They'll cut the IT people first. You always cut first what you don't understand.

Jan. 15, 2009

Response to post #5: Good point. Editorial costs are only part of the whole. Best, Don Bauder

Jan. 15, 2009

Response to post #6: Papers are also making the grievous error of, when cutting the editorial talent, getting rid of the best writers and reporters, who happen to have the highest pay. This leaves the paper with a bunch of kids right out of college in key editorial slots. It shows. And hurts circulation. It's the same mistake some retailers make: cut the salespeople who are best paid. Pretty soon customers realize they can't get qualified help anymore at the store. Best, Don Bauder

Jan. 15, 2009

Driven by a 40 percent reduction in advertising since 2006, The San Diego Union-Tribune today (1/16) announced a sweeping cost-reduction plan that will temporarily reduce its top executives' pay, eliminate 401(k) matches, suspend merit-based raises and include unspecified staffing cuts.

Jan. 16, 2009

Response to post #9: Yes, that is discussed in the post above. Best, Don Bauder

Jan. 16, 2009

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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