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Have unpredictable border waits deterred you from crossing south to experience the wines of Valle de Guadalupe, the world-renowned cuisine of Tijuana, or the many burgeoning breweries in Baja?

Worry not!

From Friday, July 26 through Sunday, July 28, Taste Baja! brings the robust flavors of Tijuana, Ensenada, and beyond to Whole Foods (711 University Avenue) in Hillcrest for three days of libation and culinary delight.

Access to all patio area activities is free and limited food samples will be available in addition to food carts and restaurants vendors.

Meet the Winemakers events at Whole Foods’ new 7th Ave Pub charge a $5 tasting fee.

Friday, July 26

3 to 7 p.m.

Wineries and Vintners:

Santo Tomas

Cavas Valmar

Fratelli Passini

Don Juan

San Rafael


Cucapá Brewery

Food Carts and more:

Hogaza Hogaza

Viniphera Vinotherapy

Doña Lupe

Chef Cookoff - 6 p.m. – Free (limited unreserved seating)

Javier Plascencia (Mision 19) and Drew Deckman

Saturday, July 27

11 a.m. to 4 p.m.

Wineries and Vintners:

Casa de Piedra/ Paralelo,

Aborigen, “La Escuelita”

Monte Xanic - Hans Backhoff

Vinos Pijoan

Tres Valles


Hacienda La Lomita

Torres Alegre y Familia


Border Psycho

Chefs and Restaurants:

Humberto Avilés (Caza Club) – 11 a.m. to noon

Caesar’s – noon to 4 p.m.

Culinary Art School, Tijuana

Food Carts and more:

Only Sonora & Ribs

Mariscos Rubén

San Felipe Salt Co.

Wine Seminars with the Masters $20 (by reservation only):

Victor Torres Alegre Wines - 1 p.m.

Hans Backhoff - Monte Xanic in the Valley - 2 p.m.

Hugo D’Acosta - Guadalupe Valley Area Wines - 3 p.m.

Sunday, July 28

Noon to 5 p.m.

Wineries and Vintners:

Vena Cava



Rincón de Guadalupe

Cava Maciel

Cava Aragón

Madera 5


Agua Mala


Chefs and Restaurants:

Benito Molina, Indulge

Ryan Steyn, Laja

Food Carts:

La Guerrerense, “The Best Food Cart in the World” per Anthony Bourdain

Meet Sabina

Parking will be very limited. Use alternative transportation if possible.


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