Ad agencies and companies never fail to amaze me.

Campbell Soup is going to "can" their clever ads, that featured NFL players and their mothers.

Now, the first "controversy" they had with this, was when Donovan McNabb starred in the spot, with an actress playing his mom. Oh, Wilma McNabb was having none of it (picture hand on hip, and swaying back-and-forth at this point, with a "no you di'n't" thrown in). She said she would've been able to do the commercials, and they then started using her. Along with other players and their moms.

I thought they should've used Redskin QB Jason Campbell, and had his mother telling a little boy "Now Jason, you have to eat your soup. It was named after you! And, you may grow up to be a quarterback in the NFL some day."

Instead, they decided, based upon "research"...that the company's target consumers, men in their 30s, are "achieving soup independence," and they will reshape their message with a new campaign that shhows NFL running backs.

How idiotic is that?

The soup ads were spoofed on Saturday Night Live. They were talked about on all kinds of sports shows. And, much like the Sports Illustrated jinx (where players appeared on the cover, and then had poor games)...they even had a "Chunky Soup Curse" going, when a few players that starred in the spots suffered major injuries.

It's nice to see LaDainian Tomlinson getting attention for being the first running back featured in the ad (and...yeah, he got cursed hurting his big toe, and hurting my fantasy football team!)

But, why ruin a good ad campaign?

It would be like the Geico's getting rid of the lizards. Or the caveman guys disappearing.

Or Budweiser getting rid of those talking frogs.

Oh wait....