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Truth in beer reporting and other novel concepts
The Martin Luther of Beer Writing! Negativity is shunned across the board. Never shy to opine on the lower end of the craft beer world I have always thought it polite to avoided cyber sharing of unfavorable opinions on beers or breweries. But you have hit the nail on the head. Reporting and reviewing should be all encompassing, the good and the bad, giving the active consumer a short cut to greatness and avoiding the awful. We owe this to our fellow craft beer drinkers. The lubricating of opinions is effective and produces positive results. As the community is so small writers and bloggers don’t want to hurt the feeling of people they look at as friends. A (honest) negative review of a beer or entire operation could hurt the access of the credentialed and non-credentialed alike. With many brewers, breweries and brew/gastropubs being friendly they could easily box out a single person or webteam. Without the power of substantial and measurable readership web based writers can’t afford to burn precious bridges. Where traditional journalists gain notoriety and readers with a controversial hit piece or slamming their subject, that route would fail in this tight knit swelling scene. Of course mean or nasty is different than honest, but will an up and coming operation see it that way before crying unfair and seeking revenge?— August 14, 2013 1:20 p.m.