4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Norman Powell signs sneaker deal with AND1

The only San Diego-born player with his own shoe

The only sneakers repped by a San Diego NBA player.
The only sneakers repped by a San Diego NBA player.

A sense of elation followed by pride broke out among San Diego hip-hoppers and sneakerheads last month when Lincoln High alumnus, Norman Powell, signed a sneaker deal with AND1.

DJ Miguel Degracia’s a fan.

“Powell is currently the only San Diego-born player with his own shoe,” said local hip-hop head and sneaker dealer Dante Rowley. “Powell signing with AND1 is a great decision; it’s every player’s dream to get his or her signature shoe and is also almost next to impossible.”

Powell — former GoDaddy rapper and current 6-foot 4-inch guard for the Toronto Raptors, 2019 NBA champions — reportedly signed with the footwear and gear company days before March Madness’s preliminary jump ball.

“It has been a dream come true to be able to be one of the faces for AND1 and to be able to partner with them,” Powell said in a statement. “I grew up watching AND1 mixtapes, and now to be a part of the brand is surreal.”

Miguel Degracia, SDSU student and hip-hop DJ, recalls the notorious AND1 Mixtape VHS cassettes. The mixtapes contained montages of street basketball footage backed with hip-hop joints seemingly mixed by a live DJ.

“It’s all about the hype and the swag of the ballplayers,” Degracia explained. “When you got that type of music in the background, it creates a feeling as if you’re there, and it adds another element to the highlights.”

Back in ’98, Foot Action, a subsidiary of Foot Locker, reportedly hooked up their clientele with about 200,000 complimentary AND1 Mixtape Volume 1 VHS tapes. The formula was a success and “made AND1 a household name in the mid-2000s. Every kid used to emulate the moves of ‘Skip to my Lou’ aka Rafer Alston [on the video],” Rowley recounted.

Powell’s Attack 2.0 sneakers should be available in early fall. Are you going to rock them on your hip-hop sets?" I asked Degracia.

“Yes, they look cool and seem to be good hooping shoes, but more so in support of a San Diego native.”

Ryan Anthony, a Spring Valley rapper, wrote that he’s “fasho finna get em” on an Instagram post. “...The AND1 sponsorship is legendary.”

Complex magazine re-posted AND1’s teaser flicks of Powell’s basketball shoes in black and red, and white and red colorways with Powell’s “NP” logo embroidered either by the heel or on the tongue.

Reports state that Powell’s sneakers will ship to Foot Locker Canada stores, but there was no word on if or when they’ll arrive in San Diego Foot Locker locations.

Rowley is known to source rare sneakers for his Rosewood store in the Gaslamp District; he supplies rappers and basketball players from all parts of the world.

“San Diego had a connection to AND1 before Powell,” says Rowley. “When Jamaal Franklin from SDSU went pro, he was also signed by AND1. Anytime a player gets his own shoe, it is a big deal because kids growing up now will remember that player even if they end up fizzling out.”

Degracia added that his SDSU alumni already have a couple of Nike basketball shoes floating around. “Those 2011 SDSU sneakers are customs, and I would love to have a pair. I believe the [Kick Factory 619] utilized a pair of hi-top Nike SB dunks, and since the SBs have made a huge comeback over the past year, that could add a lot of value to them.”

The original, circa 1998 AND1 Mixtape VHS tapes featuring rappers Mos Def, Sadat X, and GZA are available for sale on eBay for $18.50.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Almost lost an ear in Carlsbad

"My mom took me to the hospital”
Next Article

The Golden Age of something

A direct correlation to the boringness of life
The only sneakers repped by a San Diego NBA player.
The only sneakers repped by a San Diego NBA player.

A sense of elation followed by pride broke out among San Diego hip-hoppers and sneakerheads last month when Lincoln High alumnus, Norman Powell, signed a sneaker deal with AND1.

DJ Miguel Degracia’s a fan.

“Powell is currently the only San Diego-born player with his own shoe,” said local hip-hop head and sneaker dealer Dante Rowley. “Powell signing with AND1 is a great decision; it’s every player’s dream to get his or her signature shoe and is also almost next to impossible.”

Powell — former GoDaddy rapper and current 6-foot 4-inch guard for the Toronto Raptors, 2019 NBA champions — reportedly signed with the footwear and gear company days before March Madness’s preliminary jump ball.

“It has been a dream come true to be able to be one of the faces for AND1 and to be able to partner with them,” Powell said in a statement. “I grew up watching AND1 mixtapes, and now to be a part of the brand is surreal.”

Miguel Degracia, SDSU student and hip-hop DJ, recalls the notorious AND1 Mixtape VHS cassettes. The mixtapes contained montages of street basketball footage backed with hip-hop joints seemingly mixed by a live DJ.

“It’s all about the hype and the swag of the ballplayers,” Degracia explained. “When you got that type of music in the background, it creates a feeling as if you’re there, and it adds another element to the highlights.”

Back in ’98, Foot Action, a subsidiary of Foot Locker, reportedly hooked up their clientele with about 200,000 complimentary AND1 Mixtape Volume 1 VHS tapes. The formula was a success and “made AND1 a household name in the mid-2000s. Every kid used to emulate the moves of ‘Skip to my Lou’ aka Rafer Alston [on the video],” Rowley recounted.

Powell’s Attack 2.0 sneakers should be available in early fall. Are you going to rock them on your hip-hop sets?" I asked Degracia.

“Yes, they look cool and seem to be good hooping shoes, but more so in support of a San Diego native.”

Ryan Anthony, a Spring Valley rapper, wrote that he’s “fasho finna get em” on an Instagram post. “...The AND1 sponsorship is legendary.”

Complex magazine re-posted AND1’s teaser flicks of Powell’s basketball shoes in black and red, and white and red colorways with Powell’s “NP” logo embroidered either by the heel or on the tongue.

Reports state that Powell’s sneakers will ship to Foot Locker Canada stores, but there was no word on if or when they’ll arrive in San Diego Foot Locker locations.

Rowley is known to source rare sneakers for his Rosewood store in the Gaslamp District; he supplies rappers and basketball players from all parts of the world.

“San Diego had a connection to AND1 before Powell,” says Rowley. “When Jamaal Franklin from SDSU went pro, he was also signed by AND1. Anytime a player gets his own shoe, it is a big deal because kids growing up now will remember that player even if they end up fizzling out.”

Degracia added that his SDSU alumni already have a couple of Nike basketball shoes floating around. “Those 2011 SDSU sneakers are customs, and I would love to have a pair. I believe the [Kick Factory 619] utilized a pair of hi-top Nike SB dunks, and since the SBs have made a huge comeback over the past year, that could add a lot of value to them.”

The original, circa 1998 AND1 Mixtape VHS tapes featuring rappers Mos Def, Sadat X, and GZA are available for sale on eBay for $18.50.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

La Jolla’s Monkey House

“The site of many family weddings, 4th of July parades, holiday parties, and La Jolla Secret Garden Tours.”
Next Article

The Conservation Game: The real Tiger King

Should have the same detrimental impact on celebrity animal handlers that The Cove and Blackfish did on SeaWorld
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Drinks All Around — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close