Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Harland Brewing brings familiar faces back to San Diego Beer

Saint Archer team returns with two new taprooms and a distribution company

A little over a year ago, a new San Diego-focused alcohol distributor announced its launch. Scout Distribution boasted a small portfolio of known and emerging local brands including Abnormal Beer, Bivouac Cider, and Juneshine hard kombucha. But the roster also included a unknown newcomer to San Diego beer: Harland Brewing Co.

Josh Landan, cofounder of Saint Archer and now Harland Brewing

So where did Harland come from? The same place as Scout itself. The symbiotic businesses are part of a new chapter for the guys who brought us Saint Archer Brewing Co., including cofounders Jeff Hansson and Josh Landan. Of course, Saint Archer is most famous as the brand that was bought by beer conglomerate Miller Coors following just 2.5 years in business.

Prior to launching Saint Archer Brewing in 2013, Landan made action sports documentaries and music videos out his native Ventura, California. When he moved his young family to San Diego to enter a surging beer industry, he was taking a calculated risk. “When I started Saint Archer,” he concedes, “I didn’t know anything about the beer business.”

But he clearly understood marketing. Thanks to his connections within action sports, Saint Archer counted more than a dozen popular athletes as investors, each leveraging their social media followings into big numbers for the brand, including more than 20-thousand Instagram followers of its own. With that significant brand recognition, Saint Archer reportedly moved 8000 barrels of beer in its first year — far more than most San Diego beer companies have the capacity to produce.

By comparison, Harland’s growth over the past year has been more methodical. It claims fewer than five thousand Instagram followers. Initially only available to bars and restaurants, it wasn’t until the spring that cans of Harland beer began turning up at local retailers, and not til July that the business opened its first physical location, a taproom in Del Mar’s new One Paseo mall. Only last month, Harland finally opened an on-site tasting room at Scripps Ranch brewery.

“This is a totally different thing than Saint Archer,” says Landan. “Saint Archer was built to be a national brand: scale fast and sell a lot of beer. Harland is built for San Diego.” Both the rise and sale of Saint Archer fit a specific time and place, when fast-growing craft beer brands were taking a chunk out of the national beer market. “Those days are over,” suggests Landon. “What’s not over is people drinking local beer,” he points out. “The consumption of local craft in all these communities is up double digits.”

And so, the guys who successfully cashed out at just the right craft beer moment have returned to the business at its most competitive time. “We enjoy making beer," Landan proclaims, “There’s something really special and fun about having a brand that’s part of the community. I missed that.”

This go round, the Saint Archer team brings beer industry experience in addition to market savvy, and the team they've assembled reflects that, including Scout Distribution cofounder Anthony Levas, who managed marketing at Saint Archer. Other Saint Archer investors and alums are back, sevrsl in key roles, as with brewers Nick Marron and Ryan Alvarez. Most of the team had remained with Saint Archer through 18 months following the Miller Coors sale, most leaving only after both Hansson and Landan departed.

Though he expresses zero regrets about selling to Miller Coors, Landan does suggest the smaller scope of Harland better suit what he enjoys about the beer business, including the relationships with those he works with. In regard to leaving Saint Archer behind, he says, “Sometimes stuff just doesn’t work out.”

Here's something you might be interested in.
Submit a free classified
or view all
Widow or widower?
San Diego Reader Classified ads
March 24, 2020
HD digital video camera
San Diego Reader Classified ads
March 27, 2020
PB studio by the beach
San Diego Reader Classified ads
March 24, 2020
Dear Mary
San Diego Reader Classified ads
March 27, 2020
Met at the Lemon Grove Goodwill
San Diego Reader Classified ads
March 24, 2020
Ad
Previous article

Padres bribe city councilwoman (Moores gets off), Padres and the mob

David Malcom's storied past, Ralph Inzunza's busy lunches, SDSU's football scandal
Next Article

Alexander Hamilton: one of the Founding Fathers of the United States

He also founded the United States Coast Guard and the New York Post
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

The Scripps Ranch headquarters of sister companies Harland Brewing and Scout Distribution
The Scripps Ranch headquarters of sister companies Harland Brewing and Scout Distribution

A little over a year ago, a new San Diego-focused alcohol distributor announced its launch. Scout Distribution boasted a small portfolio of known and emerging local brands including Abnormal Beer, Bivouac Cider, and Juneshine hard kombucha. But the roster also included a unknown newcomer to San Diego beer: Harland Brewing Co.

Josh Landan, cofounder of Saint Archer and now Harland Brewing

So where did Harland come from? The same place as Scout itself. The symbiotic businesses are part of a new chapter for the guys who brought us Saint Archer Brewing Co., including cofounders Jeff Hansson and Josh Landan. Of course, Saint Archer is most famous as the brand that was bought by beer conglomerate Miller Coors following just 2.5 years in business.

Prior to launching Saint Archer Brewing in 2013, Landan made action sports documentaries and music videos out his native Ventura, California. When he moved his young family to San Diego to enter a surging beer industry, he was taking a calculated risk. “When I started Saint Archer,” he concedes, “I didn’t know anything about the beer business.”

But he clearly understood marketing. Thanks to his connections within action sports, Saint Archer counted more than a dozen popular athletes as investors, each leveraging their social media followings into big numbers for the brand, including more than 20-thousand Instagram followers of its own. With that significant brand recognition, Saint Archer reportedly moved 8000 barrels of beer in its first year — far more than most San Diego beer companies have the capacity to produce.

By comparison, Harland’s growth over the past year has been more methodical. It claims fewer than five thousand Instagram followers. Initially only available to bars and restaurants, it wasn’t until the spring that cans of Harland beer began turning up at local retailers, and not til July that the business opened its first physical location, a taproom in Del Mar’s new One Paseo mall. Only last month, Harland finally opened an on-site tasting room at Scripps Ranch brewery.

“This is a totally different thing than Saint Archer,” says Landan. “Saint Archer was built to be a national brand: scale fast and sell a lot of beer. Harland is built for San Diego.” Both the rise and sale of Saint Archer fit a specific time and place, when fast-growing craft beer brands were taking a chunk out of the national beer market. “Those days are over,” suggests Landon. “What’s not over is people drinking local beer,” he points out. “The consumption of local craft in all these communities is up double digits.”

And so, the guys who successfully cashed out at just the right craft beer moment have returned to the business at its most competitive time. “We enjoy making beer," Landan proclaims, “There’s something really special and fun about having a brand that’s part of the community. I missed that.”

This go round, the Saint Archer team brings beer industry experience in addition to market savvy, and the team they've assembled reflects that, including Scout Distribution cofounder Anthony Levas, who managed marketing at Saint Archer. Other Saint Archer investors and alums are back, sevrsl in key roles, as with brewers Nick Marron and Ryan Alvarez. Most of the team had remained with Saint Archer through 18 months following the Miller Coors sale, most leaving only after both Hansson and Landan departed.

Though he expresses zero regrets about selling to Miller Coors, Landan does suggest the smaller scope of Harland better suit what he enjoys about the beer business, including the relationships with those he works with. In regard to leaving Saint Archer behind, he says, “Sometimes stuff just doesn’t work out.”

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Sr packaging engineer
San Diego Reader Classified ads
March 30, 2020
DJ lessons the fast easy way
San Diego Reader Classified ads
February 6, 2020
Machine Learning Engineer II
San Diego Reader Classified ads
April 6, 2020
Cashier needed at Home Depot
San Diego Reader Classified ads
March 23, 2020
Will pay cash...
San Diego Reader Classified ads
March 24, 2020
Previous article

My April classical music schedue

Beethove Piano Sonata's, Wagner's Ring
Next Article

Are the Vista Home Boys just like the Marines?

Snapchat used to broadcast jump-ins
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close