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Wild ‘n Out signs don't last in Kensington

Wrong area for guerrilla marketing?

Gio with Waka Flocka. “They will get fined for each sign that the city picks up."
Gio with Waka Flocka. “They will get fined for each sign that the city picks up."

On October 11 at about 1:45 pm, I saw a lady by the I-15 exit on Adams Avenue carrying yellow signs. I wasn’t sure if the lady just pulled the yellow and red Wild ‘n Out promo signs that were there (and now gone) hours before: I quickly flipped a U-turn and parked by the Kensington sign.

“Naw, they do that (removal) to all of the signs.”

“Hi, did you see a lady cross the street with a bunch of yellow signs,” I asked a maintenance-woman by the State Route 15 Commuter Bikeway entrance point; she said “No.”

I then walked eastbound and asked a man waiting outside Ponce's; he didn’t see her either.

“The approximate cost for each one of these signs (measures about 3′ X 2’) can be anywhere between $8-$10 each,” said Gio S., a hip-hop club-and-concert promoter that once lived in Normal Heights. He now lives in Tijuana.

“The method of promotions is old school and not legal when they are put in public areas,” he said. “They will get fined for each sign that the city picks up. They can however be put in private property with the owner’s consent …. that’s why you see the election signs on private properties most of the time.”

Michael, another resident, was hanging out at Cafe Lestat’s (by the Normal Heights sign). “Yes, I saw the signs, and maybe the kids are not paying attention to the ads on Instagram, Facebook and Snapchat — as much — so perhaps promo companies are reverting to guerrilla marketing to catch their attention.”

Past Event

Nick Cannon Wild 'N' Out

  • Saturday, November 3, 2018, 7 p.m.
  • Viejas Arena, 5500 Canyon Crest Drive, San Diego
  • $30

According to promos, Wild ‘n Out “is the hip hop answer to ‘Whose Line Is It Anyway?’ Musician and actor Nick Cannon hosts his own show with stand-up comedy and crazy games played to a lively studio audience.” The event will be held on November 3 at the Viejas Arena. The show first aired on MTV in 2005 and continues to air on MTV2.

“They are capturing the millennial and post-millennial crowd,” Michael said, “surely not our Yo! MTV Raps” crowd where concert posters were mounted on the telephone poles back in the day.”

“And, perhaps, the neighborhoods were not feeling the graffiti-inspired font used on the boards — it does look like tagging.”

“Naw, they do that (removal) to all of the signs,” said a lady riding a pink bike by were the signs once stood. “They don’t allow that here (plastering random signage in Kensington).”

I asked some younger San Diego State University students about what they thought of the foregone signs.

Two said that they have them posted on campus and said most students “don’t care.” Liz, a business major, said she hasn’t seen them, “so I would say they are not effective …. and only know about the event because of Groupon.”

Gio, a SDSU alumnus, has never booked Nick Cannon for his events, but his colleagues have in the past. “Most of the time, if the promoter who is bringing the show has a style of promotion, he will implement that in order to get maximum exposure,” he said. “Some do posters and others do flyers, but the most effective promo is via social media. As a promoter, in my opinion, it’s [the yellow signs] a waste of money, because the letters are too small and the color combination does not let the [pertinent] info stand out.”

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Gio with Waka Flocka. “They will get fined for each sign that the city picks up."
Gio with Waka Flocka. “They will get fined for each sign that the city picks up."

On October 11 at about 1:45 pm, I saw a lady by the I-15 exit on Adams Avenue carrying yellow signs. I wasn’t sure if the lady just pulled the yellow and red Wild ‘n Out promo signs that were there (and now gone) hours before: I quickly flipped a U-turn and parked by the Kensington sign.

“Naw, they do that (removal) to all of the signs.”

“Hi, did you see a lady cross the street with a bunch of yellow signs,” I asked a maintenance-woman by the State Route 15 Commuter Bikeway entrance point; she said “No.”

I then walked eastbound and asked a man waiting outside Ponce's; he didn’t see her either.

“The approximate cost for each one of these signs (measures about 3′ X 2’) can be anywhere between $8-$10 each,” said Gio S., a hip-hop club-and-concert promoter that once lived in Normal Heights. He now lives in Tijuana.

“The method of promotions is old school and not legal when they are put in public areas,” he said. “They will get fined for each sign that the city picks up. They can however be put in private property with the owner’s consent …. that’s why you see the election signs on private properties most of the time.”

Michael, another resident, was hanging out at Cafe Lestat’s (by the Normal Heights sign). “Yes, I saw the signs, and maybe the kids are not paying attention to the ads on Instagram, Facebook and Snapchat — as much — so perhaps promo companies are reverting to guerrilla marketing to catch their attention.”

Past Event

Nick Cannon Wild 'N' Out

  • Saturday, November 3, 2018, 7 p.m.
  • Viejas Arena, 5500 Canyon Crest Drive, San Diego
  • $30

According to promos, Wild ‘n Out “is the hip hop answer to ‘Whose Line Is It Anyway?’ Musician and actor Nick Cannon hosts his own show with stand-up comedy and crazy games played to a lively studio audience.” The event will be held on November 3 at the Viejas Arena. The show first aired on MTV in 2005 and continues to air on MTV2.

“They are capturing the millennial and post-millennial crowd,” Michael said, “surely not our Yo! MTV Raps” crowd where concert posters were mounted on the telephone poles back in the day.”

“And, perhaps, the neighborhoods were not feeling the graffiti-inspired font used on the boards — it does look like tagging.”

“Naw, they do that (removal) to all of the signs,” said a lady riding a pink bike by were the signs once stood. “They don’t allow that here (plastering random signage in Kensington).”

I asked some younger San Diego State University students about what they thought of the foregone signs.

Two said that they have them posted on campus and said most students “don’t care.” Liz, a business major, said she hasn’t seen them, “so I would say they are not effective …. and only know about the event because of Groupon.”

Gio, a SDSU alumnus, has never booked Nick Cannon for his events, but his colleagues have in the past. “Most of the time, if the promoter who is bringing the show has a style of promotion, he will implement that in order to get maximum exposure,” he said. “Some do posters and others do flyers, but the most effective promo is via social media. As a promoter, in my opinion, it’s [the yellow signs] a waste of money, because the letters are too small and the color combination does not let the [pertinent] info stand out.”

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Comments
1

They want $30 to go see this game show? Shouldn't it be free? And why would Kensington residents be interested in this?

Oct. 19, 2018

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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