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Wooing the ad-shy hipster

There is only one thing a Ferrari attracts: other dudes

"Well, hello there, big fella!" - Image by slayer
"Well, hello there, big fella!"

Dear Hipster: What is the deal with advertising to hipsters? I would think that hipsters would be immune from marketing ploys, if for no other reason than hipsters wouldn’t want to purchase something so mainstream as to be widely advertised. — T.J. (not from TJ)

Might as well double down on the old Ferrari similes today. In this case, it’s more like how some dude might think he’ll buy a Ferrari to attract girls, but in reality there is only one thing a Ferrari attracts: other dudes.

Here we have manufacturers and marketing firms desperately trying to woo the hipster consumer, but hipsters resist advertisements for several reasons:

(1) Advertisements = mainstream, and thus undesirable;

(2) Many hipsters work in marketing and advertising, thus remaining immune to the lure of a well-designed ad; and

(3) At its most basic, the hipster lifestyle epitomizes anti-consumerist sentiments, relying instead on word-of-mouth and underground popularity to promote services and products to the hipster audience.

For these reasons, despite their attempts to liberate hipster dollars from the hand-embroidered duck-tape wallets wherein such dollars hide, the only thing advertisers are attracting is non-hipsters who desperately want to be more like hipsters. Although, perhaps the joke’s on us in the long run, and the clever ad gurus were just trying to rope in the hipsters the whole time by promising them a commodity-driven hipster experience. That would be both smart and delightfully ironic.

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"Well, hello there, big fella!" - Image by slayer
"Well, hello there, big fella!"

Dear Hipster: What is the deal with advertising to hipsters? I would think that hipsters would be immune from marketing ploys, if for no other reason than hipsters wouldn’t want to purchase something so mainstream as to be widely advertised. — T.J. (not from TJ)

Might as well double down on the old Ferrari similes today. In this case, it’s more like how some dude might think he’ll buy a Ferrari to attract girls, but in reality there is only one thing a Ferrari attracts: other dudes.

Here we have manufacturers and marketing firms desperately trying to woo the hipster consumer, but hipsters resist advertisements for several reasons:

(1) Advertisements = mainstream, and thus undesirable;

(2) Many hipsters work in marketing and advertising, thus remaining immune to the lure of a well-designed ad; and

(3) At its most basic, the hipster lifestyle epitomizes anti-consumerist sentiments, relying instead on word-of-mouth and underground popularity to promote services and products to the hipster audience.

For these reasons, despite their attempts to liberate hipster dollars from the hand-embroidered duck-tape wallets wherein such dollars hide, the only thing advertisers are attracting is non-hipsters who desperately want to be more like hipsters. Although, perhaps the joke’s on us in the long run, and the clever ad gurus were just trying to rope in the hipsters the whole time by promising them a commodity-driven hipster experience. That would be both smart and delightfully ironic.

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San Diego watersheds trashed by street sweeping negligence

"Many routes with high debris are designated as low priority," audit finds
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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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