San Diego’s airport authority looks to squeeze ad revenue from all surface areas.
Get ready for a proliferation of paid plugs at San Diego’s International Airport. “Over the past decade, the Airport’s advertising has been confined to the interior of the passenger terminals and has consisted mainly of backlit wall-mounted displays, and corporate displays,” says a November 14 call by the airport authority for vendors to ramp up its new policy. “The Authority believes that there are many other ways to create interest and enhance revenue through other types of displays and techniques, and by opening the entire Airport to possibilities for advertising, sponsorships, and naming rights.”
Outdoor opportunities include “light pole banners, exterior wall wraps, fiber optic displays, digital image banners, touch screens interactive projection system or optical imaging display cases.” Stuck in airport traffic? Look for forthcoming “poster ads on the sides and rear of parking shuttle buses,” “bus branding,” and “wraps on gate arm faces...at parking lot exits,” as well as “advertising on front or back of parking lot tickets.”