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Airport advertising overload

“The Authority believes that there are many other ways to create interest and enhance revenue”

 San Diego’s airport authority looks to squeeze ad revenue from all surface areas.
San Diego’s airport authority looks to squeeze ad revenue from all surface areas.

Get ready for a proliferation of paid plugs at San Diego’s International Airport. “Over the past decade, the Airport’s advertising has been confined to the interior of the passenger terminals and has consisted mainly of backlit wall-mounted displays, and corporate displays,” says a November 14 call by the airport authority for vendors to ramp up its new policy. “The Authority believes that there are many other ways to create interest and enhance revenue through other types of displays and techniques, and by opening the entire Airport to possibilities for advertising, sponsorships, and naming rights.”

Outdoor opportunities include “light pole banners, exterior wall wraps, fiber optic displays, digital image banners, touch screens interactive projection system or optical imaging display cases.” Stuck in airport traffic? Look for forthcoming “poster ads on the sides and rear of parking shuttle buses,” “bus branding,” and “wraps on gate arm faces...at parking lot exits,” as well as “advertising on front or back of parking lot tickets.”

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 San Diego’s airport authority looks to squeeze ad revenue from all surface areas.
San Diego’s airport authority looks to squeeze ad revenue from all surface areas.

Get ready for a proliferation of paid plugs at San Diego’s International Airport. “Over the past decade, the Airport’s advertising has been confined to the interior of the passenger terminals and has consisted mainly of backlit wall-mounted displays, and corporate displays,” says a November 14 call by the airport authority for vendors to ramp up its new policy. “The Authority believes that there are many other ways to create interest and enhance revenue through other types of displays and techniques, and by opening the entire Airport to possibilities for advertising, sponsorships, and naming rights.”

Outdoor opportunities include “light pole banners, exterior wall wraps, fiber optic displays, digital image banners, touch screens interactive projection system or optical imaging display cases.” Stuck in airport traffic? Look for forthcoming “poster ads on the sides and rear of parking shuttle buses,” “bus branding,” and “wraps on gate arm faces...at parking lot exits,” as well as “advertising on front or back of parking lot tickets.”

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1

In our vain business-mogul world, no civic institution is exempt from surrendering its identity for a wad of dough from "benefactors" who wants to see their name in lights.

This week I visited the newly-remodeled and expanded La Jolla YMCA -- an iconic spot for generations of locals since 1964 (jazzercize, kids' swimming lessons, gymnastics, Indian princesses, basketball leagues) -- and the name has entirely disappeared. In its place is "Dan McKinney Family YMCA." Thanks a lot, Dan McKinney. Was that really necessary?

It's not unlike inroads made by mega-philanthropists Joan and Irwin Jacobs on the Copley Symphony Hall or La Jolla Playhouse at UCSD. When is it satisfaction enough just to give money for a good purpose? How hard is it to forego labeling the edifice and elbowing some previous philanthropist out of the way?

Dec. 11, 2017

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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