Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Novo Brazil busting out the brews

Three tasting rooms planned, new cans, export deals...

Eastlake's Novo Brazil Brewing Co. plans to add new South Bay locations.
Eastlake's Novo Brazil Brewing Co. plans to add new South Bay locations.

South of the 54 and east of the 125, Novo Brazil Brewing Co.'s Eastlake Chula Vista location has always seemed a little far removed from the rest of San Diego's brewing scene to explain its 1400 barrels of fermenting capacity. Now, with 18 months of fine tuning under its belt, the Brazilian-owned brewery is making moves to bring its beer to a wider audience, including a plan to open three satellite tasting rooms.

Place

Novo Brazil Brewing Co.

901 Lane Avenue, Chula Vista

"Novo Brazil is open for little over a year, but we considered that we opened, like, four months ago," says recently hired general manager (and assistant brewer) Mauricio Lima. "This was a great year for us with all the awards, and now we think that we are ready to put our beer out."

Those awards include a bronze at this year's installment of the prestigious World Beer Cup, and five medals from the far lesser known World Beer Awards. The brewery has turned those accolades into distribution deals to send Novo bottles and cans to five states and counting, plus a few points international. "We're already selling to Mexico a lot, Canada," notes Lima, "Now we have orders from Japan, Hong Kong, and Italy."

Novo began issuing both bottles and cans earlier this year, including bronze medalist Corvo Negro stout, Chula Pils lager, and Rio pale ale. Lima says the brewery is preparing to add two IPAs to its canned offerings, beginning with Otay IPA.

However, while its distribution is growing, Novo's biggest investment in the next year will be to better establish itself as a local brand by opening as many as three taprooms, all within South Bay. "For sure we're going to expand," Lima says, "Which one's going to come first, we still don't know."

The team is currently working on satellite locations in Imperial Beach, National City, and downtown Chula Vista. "The main thing, we're doing it all in this area. We think we need to be strong in our own backyard first, before we go adventure anyplace else."

Each of the potential sites has planned or ongoing development projects, particularly the downtown area around Third Avenue in Chula Vista, which is rapidly on its way to becoming a beer-centric neighborhood. Chula Vista Brewery and Thr3e Punk Ales are currently completing build-outs in the historic business district, while bar/bottle shop Third Avenue Ale House should be joined by Biere Café sometime in 2017.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Who stole your iPod, FM94's Mike Esparza, Hell's Angels, our Russian yacht, Seaworld sharks, why they leave San Diego

San Diego Reader stories with most clicks
Next Article

Chalk talk for Chief David Nisleit

Protestors call for the resignation of Nisleit and the officers involved in the July 9 shooting of Richard Price
Eastlake's Novo Brazil Brewing Co. plans to add new South Bay locations.
Eastlake's Novo Brazil Brewing Co. plans to add new South Bay locations.

South of the 54 and east of the 125, Novo Brazil Brewing Co.'s Eastlake Chula Vista location has always seemed a little far removed from the rest of San Diego's brewing scene to explain its 1400 barrels of fermenting capacity. Now, with 18 months of fine tuning under its belt, the Brazilian-owned brewery is making moves to bring its beer to a wider audience, including a plan to open three satellite tasting rooms.

Place

Novo Brazil Brewing Co.

901 Lane Avenue, Chula Vista

"Novo Brazil is open for little over a year, but we considered that we opened, like, four months ago," says recently hired general manager (and assistant brewer) Mauricio Lima. "This was a great year for us with all the awards, and now we think that we are ready to put our beer out."

Those awards include a bronze at this year's installment of the prestigious World Beer Cup, and five medals from the far lesser known World Beer Awards. The brewery has turned those accolades into distribution deals to send Novo bottles and cans to five states and counting, plus a few points international. "We're already selling to Mexico a lot, Canada," notes Lima, "Now we have orders from Japan, Hong Kong, and Italy."

Novo began issuing both bottles and cans earlier this year, including bronze medalist Corvo Negro stout, Chula Pils lager, and Rio pale ale. Lima says the brewery is preparing to add two IPAs to its canned offerings, beginning with Otay IPA.

However, while its distribution is growing, Novo's biggest investment in the next year will be to better establish itself as a local brand by opening as many as three taprooms, all within South Bay. "For sure we're going to expand," Lima says, "Which one's going to come first, we still don't know."

The team is currently working on satellite locations in Imperial Beach, National City, and downtown Chula Vista. "The main thing, we're doing it all in this area. We think we need to be strong in our own backyard first, before we go adventure anyplace else."

Each of the potential sites has planned or ongoing development projects, particularly the downtown area around Third Avenue in Chula Vista, which is rapidly on its way to becoming a beer-centric neighborhood. Chula Vista Brewery and Thr3e Punk Ales are currently completing build-outs in the historic business district, while bar/bottle shop Third Avenue Ale House should be joined by Biere Café sometime in 2017.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

SinShip Spirits is putting tiki cocktails in a can

Peat-smoked rum maker will have Zombies ready to drink by October
Next Article

Ma’s House Chinese Halal: genuine Uyghur food

“Muslim people love lamb, and always with cumin.”
Comments
1

It would be "Muito Bom" if they moved next door to Brasil By the Bay Restaurant behind the Sports Arena (or the Whatever - The - Hell - You - Call - It - Arena).

Feijoada and beer. What a combination! Imagine the gas produced. Global Warming increases with a new funky odor.

Oct. 22, 2016

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close