The Union-Tribune logo will be 7´2˝ longer
  • The Union-Tribune logo will be 7´2˝ longer
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While Bridgepoint Education, Inc., still has its name at the top of the building at 600 B Street, that sign is coming down soon. A Bridgepoint spokesperson did not respond to questions, but a source close to the situation said on July 5 that the company has vacated its offices (two floors) in the building.

The San Diego Union-Tribune will put its signage on the highly visible north and south sides of the building. According to a Union-Tribune article, the paper “signed a $40 million, 15-year lease with Lincoln Property, the company that bought the building in 2012. About 275 employees will occupy the new space.”

The Union-Tribune now occupies four floors in the building: 9 through 12. The paper — bought by Tribune Publishing, since renamed tronc — occupied its Mission Valley location for 43 years, until the property was recently sold by former owner Doug Manchester. Prior to 1973, the Union-Tribune was located downtown at Broadway and Second Avenue.

Robert York, VP of sales strategy & operations at the Union-Tribune, said they are waiting for permitting before sign fabrication begins. The font will be the “nameplate that's seen on the top of our front page each morning,” he said. The newspaper hired Clear Sign & Design, Inc., of San Marcos; the same company designed the Bridgepoint sign.

The Union-Tribune applied to Civic San Diego to amend their previously approved neighborhood-use permit, to increase the sign's length by seven feet, two inches. The agency's decision is expected July 18.

After extremely profitable years, Bridgepoint Education has fallen on hard times. Bridgepoint reported that its “operating loss for the first quarter of 2016 was $16.3 million, compared with operating loss of $1.2 million for the first quarter of 2015."

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dwbat July 5, 2016 @ 3:32 p.m.

To Dahn Shaulis on FB: The company recently received a second subpoena from the SEC. And the AG of California is also investigating them.


Ponzi July 5, 2016 @ 8:06 p.m.

Don't get your hopes up that Kamala Devi Harris will do anything other thn grandstand for her political ambitions. She sat on the Sempra and SCE files until the statue of limitations expired.


dwbat July 11, 2016 @ 6:37 a.m.

Well, this is apples and prunes! Bridgepoint isn't a "big boy" company like Sempra and SCE. It's a now-failed company, losing $millions. So I'm thinking the AG's investigation will prevail against them.


Visduh July 5, 2016 @ 4:21 p.m.

Those signs on downtown high-rise office buildings are ego tripping by execs, and often have little or no business purpose. Just think of all the things we could see downtown over the past forty years: Home Federal, Great American First, San Diego Trust and Savings, Wickes Corporation, and a host of others, all defunct.


dwbat July 5, 2016 @ 4:59 p.m.

600 B was originally the home of San Diego Federal Savings & Loan.


Visduh July 5, 2016 @ 5:25 p.m.

Which became Great American First before it became zilch. There's a story behind every one of those high-rises in downtown. I'm no expert. They do, I suppose, give some sort of identity to otherwise generally featureless, bland structures.


dwbat July 5, 2016 @ 6:03 p.m.

The original Spreckels office building at 625 Broadway (not to be confused with the Spreckels Theatre further west) is top-of-the-line, particularly the interior. It was also home to some banks. Walk inside sometime for a look-see. The new owner is going to convert its offices to residences.


Ponzi July 5, 2016 @ 8:12 p.m.

It's amusing to watch the decline of the SDUT. The Mission Valley office was once a place where I had to go and place classified ads and pay cash after waiting in line 45 minutes. You placed your ad in the lobby where there were life sized portraits of the publishers dynasty staring down at you. You could save money by reducing your ad to barely recognizable hieroglyphs. I hated going there and I laugh every time I think of how they made people feel with their expensive classified ads now that craigslist has gutted their monopoly.

15-year lease? That's stupid, I give them two more years... month-to-month would be more prudent.


dwbat July 5, 2016 @ 8:44 p.m.

Well, you can't lease four floors on a month-to-month basis.


SanCarlosGuy July 5, 2016 @ 9:09 p.m.

Don't know what the vacancy rate looks like downtown. Maybe, this was a good idea for the building's owners. I cant imagine the Trib or tronc (what ever that means) will last as long as the lease.


dwbat July 5, 2016 @ 9:22 p.m.

Well, tronc (lower case) stands for Tribune online content. It's a new approach to newspaper publishing, apparently. And it involves Artificial Intelligence, too. Yes, many people are going: Huh?


Ponzi July 5, 2016 @ 9:33 p.m.

Artificial Intelligence. Seems to be an overwhelming amount of that in journalism, politics and religion these days.


dwbat July 5, 2016 @ 9:46 p.m.

Yes, and real intelligence sometimes seems in short supply these days.


monaghan July 6, 2016 @ 12:35 p.m.

It is so NOT "amusing to watch the decline of the SDUT."Given the disastrous decline of newspapers everywhere and the terrible exploitation of close-to-home "tronc"properties -- The Los Angeles Times and the San Diego Union-Tribune -- let's hope the U-T gets a new lease on life and its sign up asap. Reader readers need to let go of cherished past grievances and realize the ramifications of a citizenry without a daily newspaper in a town as corrupt as San Diego.


dwbat July 6, 2016 @ 2:37 p.m.

The sign should be up in September, according to the U-T's Robert York.


SportsFan0000 July 7, 2016 @ 5:58 p.m.

Unless the UT is sold to more responsible ownership, then its move downtown could be a prelude to its move into the business cemetery and scrap heap of history...


dwbat July 7, 2016 @ 8:58 p.m.

I wouldn't be surprised to see it change ownership again. It was a bit shocking they signed a 15-year lease for their new digs. On another note, it'll be interesting to see who moves into Bridgepoint's (now-empty) two floors.


dwbat July 8, 2016 @ 12:30 p.m.

P.S. Here's a rendering from the sign company to show the new signage.



dwbat July 18, 2016 @ 3:34 p.m.

July 18 update: The Civic San Diego President officially approved the new signage today.


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