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Math is done on Pier South hotel

City's return on investment is looking rosy

Pier South hotel in Imperial Beach (one-bedroom oceanfront suite, $359/night)
Pier South hotel in Imperial Beach (one-bedroom oceanfront suite, $359/night)

In January, 2013, the Pier South Resort hotel opened on the sand in Imperial Beach after more than a decade of delays. The project got a $7 million push from the city, enough to cover 25 percent of the $28 million price tag.

Supporters argued that the city's investment — which came from the redevelopment fund — would spur the transformation of a funky beach town into a vacation destination. Besides, it would be paid back, at least eventually, from a 10 percent room tax, formally known as a transient occupancy tax.

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The rosiest projections had the ante coming back at the rate of $500,00 per year and paid back in full in as few as 14 years; on the least rosy side, predictions called for the $7 million to be recouped in 20 years.

According to records from the city clerk, the worst-case scenario — and then some — had been realized during the hotel's freshman year of 2014. The total revenue from the room tax soared more than $300,000 from the year before, with Pier South being the sole new source for any appreciable room taxes.

At $300,000 a year, it would take not 14, not 20, but 23 years to see that $7 million again.

How things change. In 2015, the room taxes brought $680,000 into municipal coffers, a jump of 25 percent compared to the year before, with the hotel being the source of some $440,000 of it.

So, at $440,000 a year, how long will it take to collect $7 million at this latest rate? Divide $7 million by $440,000, and see how the pace quickens. If the tax yield stays at an annual level of $440,000, the coffers will fill back up in 16 years, seven years faster than the reckoning gleaned from 2014.

The revenue stream to the city from the tax more than doubled after the hotel's first year in business, going from $240,000 to $542,000. Then, last year, it went up to $680,000.

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Pier South hotel in Imperial Beach (one-bedroom oceanfront suite, $359/night)
Pier South hotel in Imperial Beach (one-bedroom oceanfront suite, $359/night)

In January, 2013, the Pier South Resort hotel opened on the sand in Imperial Beach after more than a decade of delays. The project got a $7 million push from the city, enough to cover 25 percent of the $28 million price tag.

Supporters argued that the city's investment — which came from the redevelopment fund — would spur the transformation of a funky beach town into a vacation destination. Besides, it would be paid back, at least eventually, from a 10 percent room tax, formally known as a transient occupancy tax.

Sponsored
Sponsored

The rosiest projections had the ante coming back at the rate of $500,00 per year and paid back in full in as few as 14 years; on the least rosy side, predictions called for the $7 million to be recouped in 20 years.

According to records from the city clerk, the worst-case scenario — and then some — had been realized during the hotel's freshman year of 2014. The total revenue from the room tax soared more than $300,000 from the year before, with Pier South being the sole new source for any appreciable room taxes.

At $300,000 a year, it would take not 14, not 20, but 23 years to see that $7 million again.

How things change. In 2015, the room taxes brought $680,000 into municipal coffers, a jump of 25 percent compared to the year before, with the hotel being the source of some $440,000 of it.

So, at $440,000 a year, how long will it take to collect $7 million at this latest rate? Divide $7 million by $440,000, and see how the pace quickens. If the tax yield stays at an annual level of $440,000, the coffers will fill back up in 16 years, seven years faster than the reckoning gleaned from 2014.

The revenue stream to the city from the tax more than doubled after the hotel's first year in business, going from $240,000 to $542,000. Then, last year, it went up to $680,000.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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