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Hip-ocrisy or versatility?

The crush of modern life demands certain compromises, like Slurpees.

RIP, Gala Foods. You were mostly acceptable.
RIP, Gala Foods. You were mostly acceptable.
Place

Gala Foods

3030 Grape Street, San Diego

Hello Mr. Hipster:

I am not very big on hipster culture, but I do know that hipsters tend to act very anti-corporation. I live in South Park, and the whole area is fighting Target from coming in where the old Gala grocery store used to be by displaying “Not In South Park” signs with the Target logo crossed out, because it is a corporation. Yet the 7/11 right across the street is packed 24/7, and if I go into the Starbucks in North Park (or any Starbucks, for that matter) I am in there for 20 minutes waiting for coffee. Both are corporations. What is the difference between Target and Starbucks? Please make me understand!

— AJK

"Not in South Park" anti-Target signs dot the neighborhood

Some hipsters reside in South Park, but not every South Park resident is a hipster, so there can’t be a sweeping deduction about all of hipsterkind based solely on observations of the South Park residents opposed to the installation of a Target Express at the corner of Fern and Grape.

Initial caveats aside, imagine a hypothetical hipster. Let’s call him, “Clement Abernathy.” Clement lives in a cute, Craftsman bungalow looking out over Juniper Canyon. He works part-time for design firms to pay the bills, but he pursues his passion in presiding over a local fermentation club that meets every third Thursday to swap recipes for organic kimchi. He always rides his bike to the Whistle Stop, where all the bartenders know him personally, but he still owns a car, because his biggest employer has offices in Orange County, and he attends compulsory meetings there.

Clement strongly opposes the South Park Target, yet he often stops for a Slurpee at the 7-Eleven. How, you want to know, can Clement patronize one corporation while opposing another?

With the rich picture I’ve painted in your mind, it should by now be obvious that Clement, and other hipsters, make concessions that facilitate their being able to live in the real world. What practical person can live in the society and at the same time stand on a principle like pure anti-corporatism? Lines have to get drawn somewhere.

If you think drawing those lines between Target and Starbucks, per your example, is arbitrary, and that it shows hipsters can be flexible with their morals, you’d be right. It’s part of what makes hipsters so versatile, able to thrive in the most fast-paced modern environments, often by paradoxically holding on to choice antiquated values that provide a counterpoint to the endless crush of living in the 21st Century.

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RIP, Gala Foods. You were mostly acceptable.
RIP, Gala Foods. You were mostly acceptable.
Place

Gala Foods

3030 Grape Street, San Diego

Hello Mr. Hipster:

I am not very big on hipster culture, but I do know that hipsters tend to act very anti-corporation. I live in South Park, and the whole area is fighting Target from coming in where the old Gala grocery store used to be by displaying “Not In South Park” signs with the Target logo crossed out, because it is a corporation. Yet the 7/11 right across the street is packed 24/7, and if I go into the Starbucks in North Park (or any Starbucks, for that matter) I am in there for 20 minutes waiting for coffee. Both are corporations. What is the difference between Target and Starbucks? Please make me understand!

— AJK

"Not in South Park" anti-Target signs dot the neighborhood

Some hipsters reside in South Park, but not every South Park resident is a hipster, so there can’t be a sweeping deduction about all of hipsterkind based solely on observations of the South Park residents opposed to the installation of a Target Express at the corner of Fern and Grape.

Initial caveats aside, imagine a hypothetical hipster. Let’s call him, “Clement Abernathy.” Clement lives in a cute, Craftsman bungalow looking out over Juniper Canyon. He works part-time for design firms to pay the bills, but he pursues his passion in presiding over a local fermentation club that meets every third Thursday to swap recipes for organic kimchi. He always rides his bike to the Whistle Stop, where all the bartenders know him personally, but he still owns a car, because his biggest employer has offices in Orange County, and he attends compulsory meetings there.

Clement strongly opposes the South Park Target, yet he often stops for a Slurpee at the 7-Eleven. How, you want to know, can Clement patronize one corporation while opposing another?

With the rich picture I’ve painted in your mind, it should by now be obvious that Clement, and other hipsters, make concessions that facilitate their being able to live in the real world. What practical person can live in the society and at the same time stand on a principle like pure anti-corporatism? Lines have to get drawn somewhere.

If you think drawing those lines between Target and Starbucks, per your example, is arbitrary, and that it shows hipsters can be flexible with their morals, you’d be right. It’s part of what makes hipsters so versatile, able to thrive in the most fast-paced modern environments, often by paradoxically holding on to choice antiquated values that provide a counterpoint to the endless crush of living in the 21st Century.

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Comments
5

At least Target donates to local nonprofits, in cities where they operate. Did Gala Foods ever do that here? Does Starbucks?

May 6, 2015

Gala owners did not pay employees well, did not give them any help after closing the store. Gala owners part of the Neighborhood Market Assn, a right-wing Republican anti-min-wage group. Ever notice the re-elect Ron Roberts banners over the dirty doorway? Target is a much better employer that will adhere to fair labor practices, provide insurance, and pay decent wages.

May 23, 2015

The last time I shopped at Gala Foods was in San Francisco, a few decades ago. It's no longer there.

May 23, 2015

I know this isn't a big part of the discussion but i thought that I would put this information out there. Starbucks does donate coffee and merchandise for non profit/community events. It also coordinates events in which the employees volunteer at local charities.

Sept. 24, 2015

I would love to hear those who screech about "corporations" define that word.

May 6, 2015

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