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Onward, to flyover country!

What do we call hipster pioneers who strike out to middle-tier cities for cheaper rent?

Vintage lifestyle, vintage deathstyle.
Vintage lifestyle, vintage deathstyle.

Dear Hipster:

I know you were mostly joking about moving to Austin because moving to Portland is too mainstream, but it got me thinking. The Y2K years saw widespread gentrification of major urban centers, but now it seems like hipsters have priced themselves out of cool cities, thus inspiring moves to more rural locales where rents are cheaper. I’m pretty sure we need a word for that, so what do you call leaving fashionable locales?

—Jon

“Reverse gentrification” is already in use for the process by which collapsed economic centers fall into decay, as Detroit has done over the past 50 years. Anyways, “moving somewhere cool” isn’t a synonym for “gentrification,” despite what fake news outlets would have you believe.

Personally, I like “hipster pioneering,” because it conjures up images of brave, flannel-clad hipsters hitching a wagon to the family bulldog and setting off for exotic lands: Baltimore! Cleveland! Tucson! Milwaukee!

Imagine trimming an ironic handlebar mustache by firelight! Just as long as Mary doesn’t die of dysentery, hipster pioneers may find fertile soil in the undeveloped craft cocktail bars of America’s uncool cities.

If anybody dreams up a better (or at least more amusing) term, email it to [email protected] and I’ll send you a Special Hipster Prize.

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Vintage lifestyle, vintage deathstyle.
Vintage lifestyle, vintage deathstyle.

Dear Hipster:

I know you were mostly joking about moving to Austin because moving to Portland is too mainstream, but it got me thinking. The Y2K years saw widespread gentrification of major urban centers, but now it seems like hipsters have priced themselves out of cool cities, thus inspiring moves to more rural locales where rents are cheaper. I’m pretty sure we need a word for that, so what do you call leaving fashionable locales?

—Jon

“Reverse gentrification” is already in use for the process by which collapsed economic centers fall into decay, as Detroit has done over the past 50 years. Anyways, “moving somewhere cool” isn’t a synonym for “gentrification,” despite what fake news outlets would have you believe.

Personally, I like “hipster pioneering,” because it conjures up images of brave, flannel-clad hipsters hitching a wagon to the family bulldog and setting off for exotic lands: Baltimore! Cleveland! Tucson! Milwaukee!

Imagine trimming an ironic handlebar mustache by firelight! Just as long as Mary doesn’t die of dysentery, hipster pioneers may find fertile soil in the undeveloped craft cocktail bars of America’s uncool cities.

If anybody dreams up a better (or at least more amusing) term, email it to [email protected] and I’ll send you a Special Hipster Prize.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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