4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Faulconer’s "drought messaging" tab: $1.6 million

High-dollar media consultant sought to tell "about the need to conserve water"

A PR man always
A PR man always

If anyone ends up happy about California's drought, it may be the recipient of a new $1.6 million PR contract from the City of San Diego, already noted for out-of-town promotional pilgrimages made by ex–public relations man mayor Kevin Faulconer.

An April 2 request for proposals says the city is seeking "As Needed Consulting Services for Public Information and Outreach for the Water Conservation Program."

According to the solicitation, "The selected Consultant will provide strategic planning and support to the City of San Diego Public Utilities Department’s public information and outreach efforts on an as-needed basis to the Water Conservation Program for five years, starting in 2015."

The prospective tab: "The allotment for contract expenses has been approved for a range of $1,000,000 to $1,600,000 over the course of five years."

Adds the notice: "Both the Mayor and City Council have made it clear that they expect a thorough drought outreach campaign to notify citizens of the ongoing drought restrictions. The work that will be performed by the selected Consultant will assist the Department in informing the City’s customers about the need to conserve water as well as drought messaging."

The high-priced helper, says the document, will aid the city in its efforts to "negotiate media buys" and "identify press opportunities and media partnerships."

In addition, the consultant will "provide guidance as needed to Water Conservation staff in securing water use efficiency articles regarding new programs, incentives and opportunities to conserve water," and "provide support as needed for press conference or campaign related events."

Since he took office last year, Faulconer, a veteran of public relations giant Porter Novelli, has loaded the city payroll with ex-political and media relations friends and associates, including chief of staff Stephen Puetz, a Faulconer campaign veteran and ex–vice president of the Revolvis political consulting firm, and Matt Awbrey, onetime regional political director of Coronado Communications.

According to salary information provided by the city after a request under the California Public Records Act, Puetz received total gross wages of $129,812 from March 28 to December 19 of last year. Awbrey, who had previously been on Faulconer's city council staff before shifting over to the mayor’s office, got a total of $131,873 during the year, the documents show.

As reported here last month, the Republican mayor took his environmental show on the road with a trip to Sacramento to tout his version of a climate change plan. He has also appeared in a video promoting a “Waste no Water” cell-phone app, yielding more friendly media exposure.

Additionally, Faulconer has traveled to the East Coast to appear on cable TV news shows and to Memphis for a national Republican event.

Underlying the mayoral PR trips and tabs, some paid for by the city, some picked up by the GOP, has been speculation by many, including Sacramento Bee columnist Dan Walters, that Faulconer aspires to higher office, sooner rather than later.

We have a call in to Awbrey for more details.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Sharon Katz: on the train of peace

“I find Tijuanans to be extremely warm, kind and fun-loving.”
Next Article

Partly inspired by Pee-Wee’s Playhouse

The Rightovers, Temporex, Jessica Sanchez, Dave Keuning, Brown Mamba
A PR man always
A PR man always

If anyone ends up happy about California's drought, it may be the recipient of a new $1.6 million PR contract from the City of San Diego, already noted for out-of-town promotional pilgrimages made by ex–public relations man mayor Kevin Faulconer.

An April 2 request for proposals says the city is seeking "As Needed Consulting Services for Public Information and Outreach for the Water Conservation Program."

According to the solicitation, "The selected Consultant will provide strategic planning and support to the City of San Diego Public Utilities Department’s public information and outreach efforts on an as-needed basis to the Water Conservation Program for five years, starting in 2015."

The prospective tab: "The allotment for contract expenses has been approved for a range of $1,000,000 to $1,600,000 over the course of five years."

Adds the notice: "Both the Mayor and City Council have made it clear that they expect a thorough drought outreach campaign to notify citizens of the ongoing drought restrictions. The work that will be performed by the selected Consultant will assist the Department in informing the City’s customers about the need to conserve water as well as drought messaging."

The high-priced helper, says the document, will aid the city in its efforts to "negotiate media buys" and "identify press opportunities and media partnerships."

In addition, the consultant will "provide guidance as needed to Water Conservation staff in securing water use efficiency articles regarding new programs, incentives and opportunities to conserve water," and "provide support as needed for press conference or campaign related events."

Since he took office last year, Faulconer, a veteran of public relations giant Porter Novelli, has loaded the city payroll with ex-political and media relations friends and associates, including chief of staff Stephen Puetz, a Faulconer campaign veteran and ex–vice president of the Revolvis political consulting firm, and Matt Awbrey, onetime regional political director of Coronado Communications.

According to salary information provided by the city after a request under the California Public Records Act, Puetz received total gross wages of $129,812 from March 28 to December 19 of last year. Awbrey, who had previously been on Faulconer's city council staff before shifting over to the mayor’s office, got a total of $131,873 during the year, the documents show.

As reported here last month, the Republican mayor took his environmental show on the road with a trip to Sacramento to tout his version of a climate change plan. He has also appeared in a video promoting a “Waste no Water” cell-phone app, yielding more friendly media exposure.

Additionally, Faulconer has traveled to the East Coast to appear on cable TV news shows and to Memphis for a national Republican event.

Underlying the mayoral PR trips and tabs, some paid for by the city, some picked up by the GOP, has been speculation by many, including Sacramento Bee columnist Dan Walters, that Faulconer aspires to higher office, sooner rather than later.

We have a call in to Awbrey for more details.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

What happened to Swami's IPA snake charmer?

Tax & spend Toni
Next Article

“6-Feet Supper Club” brings live music back to Panama 66

“We decided to do everything with caution.”
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Drinks All Around — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close