Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Selling tacos with surfboards

Marketing ploy might impress Fox, but not a Feaster

Adobado taco, fried fish taco, carne asada taco. Taco Surf Taco Shop.
Adobado taco, fried fish taco, carne asada taco. Taco Surf Taco Shop.
Place

Taco Surf Taco Shop

4657 Mission Boulevard, San Diego

Taco Surf, taco surf. Did you notice the affiliation with surf?

In a city filled with taco shops, everybody's got their local favorite. And in a place like Pacific Beach, it doesn't seem out of character that — to many — Taco Surf garners that distinction. A block from the beach, with dozens of surfboards strung from the ceiling, the place effectively captures the PB zeitgeist. And whatever else could be said about PB, it's loaded with zeitgeist.

Paragons of journalistic integrity. Who you gonna believe?

A sandwich board sign in front of the restaurant declares Taco Surf to have the "Best Burritos in America" — at least according to Fox News and USA Today (the nation's premiere authorities on burritos, pie charts and false claims). So who am I to wander in and pass judgment? Just a lowly Feast! writer with far too many taco shops under my belt.

Despite such bold assertions, I skipped the burritos here, and went instead for the namesake tacos. Specifically the very particularly priced $2.78 carne asada, $2.78 adobada and $2.55 fried fish.

I found a plastic bottle of salsa and took a seat near the window, which looks out onto Mission and its menagerie of skaters, beach cruisers, and bikini babes. Aside from the surfboards, the shop reads like any other bare-bones taco shop in the city — slightly grimy in appearance however often it's cleaned. I'm not phased by such things, and have had some pretty legendary meals in similar establishments.

However, these tacos did not earn any sort of epic description. First I tried the carne, topped by onions and guacamole. I found it to be a fairly bland asada, a little too chewy, and I actually wasn't too thrilled with the potency of the salsa either, though I pretty heavily doused my taco with it.

Surfboard, surfboard, surfboard. And regular bored.

The cabbage and white-sauce-toppedfish taco came next. Tilapia. Not my least favorite fish, but always in the conversation. Yeah, this cheap seafood option can find redemption in the right deep fryer, but usually in a "wow, that's pretty good for tilapia" sense. Here, it was more like, "yeah that's tilapia."

Now the adobada — here we've got something to talk about. Also topped by guac and onions, it's not the best I've had, maybe a little salty but otherwise but well seasoned — succulent and tasty. I'm glad I ate it last because it damn near salvaged my lunch. Sadly, the corn tortilla didn't have the stamina to wait through two quickly eaten tacos and fell apart at first bite. I enjoyed the remainder of my taco with a plastic fork.

Maybe if I lived in PB, read USA Today, watched Fox News and never, ever walked across the street to try the reliably delicious Oscar's Mexican Seafood or La Perla Cocina, I might convince myself Taco Surf was a neighborhood classic. But with so many great and cheap alternatives so ridiculously close, even the cachet of surfboards overhead won't lure me back.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Vista City Attorney and James Buss donate to Trump campaign

Chula Vista's Jill Galvez barred from voting on fire trucks
Adobado taco, fried fish taco, carne asada taco. Taco Surf Taco Shop.
Adobado taco, fried fish taco, carne asada taco. Taco Surf Taco Shop.
Place

Taco Surf Taco Shop

4657 Mission Boulevard, San Diego

Taco Surf, taco surf. Did you notice the affiliation with surf?

In a city filled with taco shops, everybody's got their local favorite. And in a place like Pacific Beach, it doesn't seem out of character that — to many — Taco Surf garners that distinction. A block from the beach, with dozens of surfboards strung from the ceiling, the place effectively captures the PB zeitgeist. And whatever else could be said about PB, it's loaded with zeitgeist.

Paragons of journalistic integrity. Who you gonna believe?

A sandwich board sign in front of the restaurant declares Taco Surf to have the "Best Burritos in America" — at least according to Fox News and USA Today (the nation's premiere authorities on burritos, pie charts and false claims). So who am I to wander in and pass judgment? Just a lowly Feast! writer with far too many taco shops under my belt.

Despite such bold assertions, I skipped the burritos here, and went instead for the namesake tacos. Specifically the very particularly priced $2.78 carne asada, $2.78 adobada and $2.55 fried fish.

I found a plastic bottle of salsa and took a seat near the window, which looks out onto Mission and its menagerie of skaters, beach cruisers, and bikini babes. Aside from the surfboards, the shop reads like any other bare-bones taco shop in the city — slightly grimy in appearance however often it's cleaned. I'm not phased by such things, and have had some pretty legendary meals in similar establishments.

However, these tacos did not earn any sort of epic description. First I tried the carne, topped by onions and guacamole. I found it to be a fairly bland asada, a little too chewy, and I actually wasn't too thrilled with the potency of the salsa either, though I pretty heavily doused my taco with it.

Surfboard, surfboard, surfboard. And regular bored.

The cabbage and white-sauce-toppedfish taco came next. Tilapia. Not my least favorite fish, but always in the conversation. Yeah, this cheap seafood option can find redemption in the right deep fryer, but usually in a "wow, that's pretty good for tilapia" sense. Here, it was more like, "yeah that's tilapia."

Now the adobada — here we've got something to talk about. Also topped by guac and onions, it's not the best I've had, maybe a little salty but otherwise but well seasoned — succulent and tasty. I'm glad I ate it last because it damn near salvaged my lunch. Sadly, the corn tortilla didn't have the stamina to wait through two quickly eaten tacos and fell apart at first bite. I enjoyed the remainder of my taco with a plastic fork.

Maybe if I lived in PB, read USA Today, watched Fox News and never, ever walked across the street to try the reliably delicious Oscar's Mexican Seafood or La Perla Cocina, I might convince myself Taco Surf was a neighborhood classic. But with so many great and cheap alternatives so ridiculously close, even the cachet of surfboards overhead won't lure me back.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

How Baja's new Prohibition is working

Cross-border beer runs
Next Article

Stuck between two cuisines

Sushi vs BBQ
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close