Over the years, UltraStar Mission Valley at Hazard Center has played host to just about every film festival in town. This week one of its loyalist sublessees, the San Diego Latino Film Festival, announced it would pull up stakes and move to a new home in Fashion Valley. Staring next year, SDLFF will begin calling AMC Fashion Valley their home.
Andy Griffith: “Down in the Valley”
The hop across the valley opens a floodgate of potential business partnerships. With many more stores and restaurants to work with, SDLFF program director Phil Lorenzo envisions “fashion shows, concerts, tech partnerships, and many other things that simply could not have happened at Hazard Center.”
The fact that UltraStar Mission Valley at Hazard Center still exists is a miracle. First it was to be leveled to make way for a parking lot. Then came talk of an apartment complex and a freeway off-ramp that somehow would have incorporated the theatre. Through it all, the chain has persevered, even going so far as to add luxurious reclining-back seats to all of their auditoriums this year.