# Cancer research gets little from NFL's "pink" affiliation

## The league and teams get a cut

(image from http://batatatransgenica.wordpress.com)

The National Football League (NFL) is covered with pink these days — on the cheerleaders, on the players, on the refs. It's supposedly for cancer research.

But ESPN's Darren Rovell figured that only 8 percent of the money spent on pink items goes for cancer research. Says the publication Business Insider, summing up Rovell's research, "For every \$100 in pink merchandise sold, \$12.50 goes to the NFL. Of that, \$11.25 goes to the American Cancer Society and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50%), which is often the NFL and the individual teams."

Figuring that 71.2% of money the American Cancer Society receives goes to research, one realizes that only 8.01% of money spent on that pink merchandise goes to research.

The NFL says it will donate \$1 million per year to the society in the first three years of the program.

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(image from http://batatatransgenica.wordpress.com)

The National Football League (NFL) is covered with pink these days — on the cheerleaders, on the players, on the refs. It's supposedly for cancer research.

But ESPN's Darren Rovell figured that only 8 percent of the money spent on pink items goes for cancer research. Says the publication Business Insider, summing up Rovell's research, "For every \$100 in pink merchandise sold, \$12.50 goes to the NFL. Of that, \$11.25 goes to the American Cancer Society and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50%), which is often the NFL and the individual teams."

Figuring that 71.2% of money the American Cancer Society receives goes to research, one realizes that only 8.01% of money spent on that pink merchandise goes to research.

The NFL says it will donate \$1 million per year to the society in the first three years of the program.

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Love to look at those receipts and records. Charity my bum.

Oct. 17, 2013

shirleyberan: The NFL keeps everything secret. Covering up an embarrassment of riches. Best, Don Bauder

Oct. 17, 2013

viewer: Watch out. Best, Don Bauder

Oct. 17, 2013

viewer - funny

Oct. 17, 2013

shirleyberan: Glad you laughed. Best, Don Bauder

Oct. 17, 2013

Its money cancer research would not have but for the nfl. Also, its brings awareness on the largest stage possible, both wins for cancer research.

Oct. 17, 2013

bvagency: True, but it's so typical of the NFL. It boasts about its charitable activities, which are a tiny fraction of the money the team owners rake in. Best, Don Bauder

Oct. 17, 2013

False pretenses though - they should say only less than 10% of donations are actually funding research of possible value. I would like to be informed before I pay the pocket deals or "administrative costs".

Oct. 17, 2013

shirleyberan: Yes, more and more, people are demanding full disclosure from so-called charitable activities. Best, Don Bauder

Oct. 17, 2013

So this multi-billion dollar a year enterprise, the NFL, is donating a whopping million bucks a year? Wow, what generosity! The billionaires have no shame, and will use any means or any venue to line their pockets. Well, that's how they got that rich, and they never stop.

Oct. 17, 2013

Visduh: Yes, they donate a tiny fraction of their money to these charities, but they get all the publicity because they effectively have control of the TV stations broadcasting the games. Best, Don Bauder

Oct. 17, 2013

I think the practice of donating a very small percentage of sales to charity and then making a big ad campaign around that isn't limited to the NFL. My understanding is most of the goods one might buy in the grocery store with pink breast cancer awareness boldly displayed only give a small percentage to the breast cancer funds.

But nobody is as over the top about promoting their small donations as the NFL is.

Oct. 18, 2013

ImJustABill: Agreed. Nobody is as blatant about donating to breast cancer research, but actually giving so little, and getting reams of publicity because of its control of TV networks. Best, Don Bauder

Oct. 18, 2013