4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Cancer research gets little from NFL's "pink" affiliation

The league and teams get a cut

(image from http://batatatransgenica.wordpress.com)
(image from http://batatatransgenica.wordpress.com)

The National Football League (NFL) is covered with pink these days — on the cheerleaders, on the players, on the refs. It's supposedly for cancer research.

But ESPN's Darren Rovell figured that only 8 percent of the money spent on pink items goes for cancer research. Says the publication Business Insider, summing up Rovell's research, "For every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50%), which is often the NFL and the individual teams."

Figuring that 71.2% of money the American Cancer Society receives goes to research, one realizes that only 8.01% of money spent on that pink merchandise goes to research.

The NFL says it will donate $1 million per year to the society in the first three years of the program.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

John Ashbery: classmate to Kenneth Koch and Frank O’Hara

Poems with disjunction of syntax, a prevalence of puns, whimsy and wit
Next Article

Strings dominate at Oct. 20 Mainly Mozart

Prokofiev, Mozart, Beethoven at Del Mar Fairgrounds
(image from http://batatatransgenica.wordpress.com)
(image from http://batatatransgenica.wordpress.com)

The National Football League (NFL) is covered with pink these days — on the cheerleaders, on the players, on the refs. It's supposedly for cancer research.

But ESPN's Darren Rovell figured that only 8 percent of the money spent on pink items goes for cancer research. Says the publication Business Insider, summing up Rovell's research, "For every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50%), which is often the NFL and the individual teams."

Figuring that 71.2% of money the American Cancer Society receives goes to research, one realizes that only 8.01% of money spent on that pink merchandise goes to research.

The NFL says it will donate $1 million per year to the society in the first three years of the program.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

New and old favorites win beer medals, despite pandemic

A virtual Great American Beer Festival shows consistent fondness for San Diego beer
Next Article

Carnevil: Halloween Pop-Up Sip, Snack, and Show, Dia De Los Muertos Art Fundraiser

Events October 31-November 3, 2020
Comments
13

Love to look at those receipts and records. Charity my bum.

Oct. 17, 2013

shirleyberan: The NFL keeps everything secret. Covering up an embarrassment of riches. Best, Don Bauder

Oct. 17, 2013

viewer: Watch out. Best, Don Bauder

Oct. 17, 2013

viewer - funny

Oct. 17, 2013

shirleyberan: Glad you laughed. Best, Don Bauder

Oct. 17, 2013

Its money cancer research would not have but for the nfl. Also, its brings awareness on the largest stage possible, both wins for cancer research.

Oct. 17, 2013

bvagency: True, but it's so typical of the NFL. It boasts about its charitable activities, which are a tiny fraction of the money the team owners rake in. Best, Don Bauder

Oct. 17, 2013

False pretenses though - they should say only less than 10% of donations are actually funding research of possible value. I would like to be informed before I pay the pocket deals or "administrative costs".

Oct. 17, 2013

shirleyberan: Yes, more and more, people are demanding full disclosure from so-called charitable activities. Best, Don Bauder

Oct. 17, 2013

So this multi-billion dollar a year enterprise, the NFL, is donating a whopping million bucks a year? Wow, what generosity! The billionaires have no shame, and will use any means or any venue to line their pockets. Well, that's how they got that rich, and they never stop.

Oct. 17, 2013

Visduh: Yes, they donate a tiny fraction of their money to these charities, but they get all the publicity because they effectively have control of the TV stations broadcasting the games. Best, Don Bauder

Oct. 17, 2013

I think the practice of donating a very small percentage of sales to charity and then making a big ad campaign around that isn't limited to the NFL. My understanding is most of the goods one might buy in the grocery store with pink breast cancer awareness boldly displayed only give a small percentage to the breast cancer funds.

But nobody is as over the top about promoting their small donations as the NFL is.

Oct. 18, 2013

ImJustABill: Agreed. Nobody is as blatant about donating to breast cancer research, but actually giving so little, and getting reams of publicity because of its control of TV networks. Best, Don Bauder

Oct. 18, 2013

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close