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Veejay dreams

Frank realizes her teen dream of being a video hostess on ListenSD.
Frank realizes her teen dream of being a video hostess on ListenSD.

Ever since watching MTV’s Total Request Live (TRL) in high school, Rachel Frank has known she’s wanted to be a veejay. “I just loved watching [TRL] when I came home from school,” she says. “Everyone has been saying, ‘Aw, I really miss music videos and video countdowns.’ It’s just fun to watch music videos and get to know the bands on a more personal basis.”

In order to bring back the excitement around music videos (and to fulfill her veejay dreams), Frank teamed up with Christian Rodas to create ListenSD, a webisode series in a TRL-style format with a focus on San Diego bands and their music videos.

“Rachel’s program is the only one of its kind where it focuses on videos,” says Joe Clarke of King Legend, a garage-rock band featured on ListenSD’s first episode.

Although Rodas and Frank started collaborating in December of 2012, they managed to create a website with album and show reviews and put together an episode, which they screened at their March 1 launch party at the Griffin in Bay Park. The episode featured interviews and music videos from San Diego bands King Legend, the Burning of Rome, and Oliver Trolley.

The bands in the debut episode were selected by the ListenSD producers, but Frank and Rodas hope their fan base becomes more active in helping them pick bands to be featured. Audience participation will include voting on favorite videos and bands and writing album and concert reviews for the ListenSD site. “We want this to be a show for whoever is in San Diego. The more responses we have from the community, the better,” says Rodas.

As for future goals, ListenSD organizers have their sights set on helping San Diego music progress rather than reaping profits. “I think what’s going to really help build up San Diego music,” say Rodas, “is groups of people like us to lift up this music and give it the exposure it deserves.”

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Frank realizes her teen dream of being a video hostess on ListenSD.
Frank realizes her teen dream of being a video hostess on ListenSD.

Ever since watching MTV’s Total Request Live (TRL) in high school, Rachel Frank has known she’s wanted to be a veejay. “I just loved watching [TRL] when I came home from school,” she says. “Everyone has been saying, ‘Aw, I really miss music videos and video countdowns.’ It’s just fun to watch music videos and get to know the bands on a more personal basis.”

In order to bring back the excitement around music videos (and to fulfill her veejay dreams), Frank teamed up with Christian Rodas to create ListenSD, a webisode series in a TRL-style format with a focus on San Diego bands and their music videos.

“Rachel’s program is the only one of its kind where it focuses on videos,” says Joe Clarke of King Legend, a garage-rock band featured on ListenSD’s first episode.

Although Rodas and Frank started collaborating in December of 2012, they managed to create a website with album and show reviews and put together an episode, which they screened at their March 1 launch party at the Griffin in Bay Park. The episode featured interviews and music videos from San Diego bands King Legend, the Burning of Rome, and Oliver Trolley.

The bands in the debut episode were selected by the ListenSD producers, but Frank and Rodas hope their fan base becomes more active in helping them pick bands to be featured. Audience participation will include voting on favorite videos and bands and writing album and concert reviews for the ListenSD site. “We want this to be a show for whoever is in San Diego. The more responses we have from the community, the better,” says Rodas.

As for future goals, ListenSD organizers have their sights set on helping San Diego music progress rather than reaping profits. “I think what’s going to really help build up San Diego music,” say Rodas, “is groups of people like us to lift up this music and give it the exposure it deserves.”

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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